I have always disliked the idea of businesses buying, and friends forcing ‘Likes’ on Facebook. The number of likes really skews the picture, and it becomes difficult to differentiate between a business that has bought 300 likes from one that has earned 200 likes with quality business and customer delight.
Surely, Twitter, feedback, and public reviews help maintain some transparency in the quality of services and show truer pictures of companies. But we cannot always be expected to undertake massive research before taking small decisions.
Here’s a simple question that businesses still considering buying ‘likes’ on Facebook should ask themselves:
“How many, or what percent of your employees ‘like’ you on Facebook?” (of course without you asking, beating or threatening them to, and without offering them some insanely tempting monetary or other benefit to do so)
If that percentage isn’t too high, you might want to re-look your focus on one of your important customer bases, your employees. If they don’t “like” you, how do you expect your customers to?
And there are a few suggestions from an older post, in case you missed that one [Like Endorsing, Endorse Liking?].
I’ll leave you with a good ‘ol song I ‘like’. [May not be safe for work].