In his book ‘Change by Design’, Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same.
And what is Design Thinking?
‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems or pursue complex opportunities. Unlike traditional problem-solving methods or ideation, it first aims to help understand end users, final objectives or root causes. They could be about actual consumers, business culture, products, services, or even experiences among other things.
We can then work towards innovating and building increasingly relevant solutions. And when attempting to solve complex problems, it helps us get closer to the actual root cause of problems. Then of course, the tools help you innovate and solve problems in a highly effective way.
Haven’t you noticed how, when approaching a situation logically, one can broadly anticipate a solution early on? Yet, we know that true innovation usually happens in leaps, and results often surprise. Design thinking is a proven way to innovate.
The best part about design thinking: If done sincerely, the results can be as surprising, as they are effective.
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