In his book ‘Change by Design’, Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same.
What is Design Thinking?
‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems or pursue complex opportunities. Unlike traditional problem-solving methods or ideation, it first aims to help understand end users, final objectives or root causes. They could be about actual consumers, business culture, products, services, or even experiences among other things.
Here are the previous two posts on Design Thinking, in case you missed them:
Design Thinking Basics – 1: link
Design Thinking Basics – 2: link
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And if there’s any complex opportunity or problem you are facing at your company, I might be able to help. Get in touch at shrutin[at]ateamstrategy[dot]in