Jane Elliott
Jane Elliott: image
Jane Elliott: image
Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) ‘customers’ have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business (B2B) customers on the other hand, used to (and hopefully still do) represent the more rational side of decision-making. They use,…
Theranos – Drew First Blood A friend recently posted a question on a NODD community group about Theranos and Elizabeth Holmes. He wondered if the investor community would be more cautious about the healthtech, and if there would be stringent methods of due diligence on healthtech and a cloud of suspicion. While I didn’t answer…
Number Fifty-Four… …The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to see this online a long time ago. I am still in awe of it though. People in Ghana find themselves…
Startup Service Aggregators Image: source Startups with business models revolving around aggregating services might have their days numbered. Unless they offer a significant additional benefit (than the underlying services they aggregate) to end consumers. Because without it, they’re just tech-backed middlemen looking for their share of the pie for connecting parties. This might be a…
Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while…
Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book ‘Main Batata Hoon’. The thing is though, once you start noticing them in your own life and in your network and surroundings, it is impossible to switch off. One instance…