Hi! I’m Shrutin N Shetty, a design thinker and management strategy consultant from Mumbai, India. Since 2012, I have been working with purpose-driven companies in India and abroad, helping them in areas of innovation and strategy – using my blend of design thinking, strategy and behaviour principles to help businesses uncomplicate, and to understand their customers’ needs better, so that they can then grow better by creating more relevant products and services. My overarching objective is to work with businesses committed to making the world better.

Design thinking for me, begins & gains momentum with humility, then working its magic with empathy & design thinking tools. I’ve had the privilege of serving clients in India, Hong Kong, Singapore, Oman, Abu Dhabi and North America, guided by the best of mentors and an external team of consultants. I also conduct workshops on design thinking and innovation for businesses and at colleges. And the occasional elevator pitch for startups.

Authored Design the Future in 2018, a book that attempts to simplify design thinking for businesses and interested individuals. I’m occasionally a visiting faculty at the National Institute of Fashion Technology, Mumbai for Strategic Design Management, and topics like design thinking, business models, etc.

In the past, I’ve worked briefly at a restaurant (during school vacations, trying to improve diner experience), and then at Hewlett Packard’s BPO in Bangalore, after which I was part of the investment team at SIDBI Venture Capital, which managed INR 500 crore across 2 VC funds. I had the opportunity to be a part of INR 130 crore worth of investments, and oversee the performance of 9 portfolio companies, in addition to assessing and advising over 900 startup founders and teams. I then freelance consulted a few startups, before heading western India operations for a high-tech group operating in the industrial robotics, metrology and ERP sectors. 

Interests: behaviour, inventions, innovation, ethics, autonomous vehicles, business differentiation, Lego, and simplicity in solution and design.

My current service offering, towards making consulting more accessible and affordable to companies and leaders, is the innovation and design strategy related consult-on-call for leaders, managers and teams at SMEs and at Startups, as well as for aspiring entrepreneurs [I haven’t thought of a catchy name for it yet]. But check it out here.

I’ve briefly stopped offering full-fledged design strategy consulting and innovation workshops, but will get back to it by September 2020 via a new company, platform and model; towards making it increasingly impactful and accessible to all.

This is my personal blog where I express my views, observations, experiences & ideas. Your views and inputs are important, and welcome. Sign up to stay updated on posts. I’m also on LinkedIn & Twitter.

Thanks again for stopping by. I look forward to our interactions here.

Please note: I do not claim credit for any images on this site (except ones I’ve clicked myself). Images on the blog are copyrighted to its respectful owners. If an image on this blog belongs to you and do not wish for it to appear on this site, please email me with a link to said image, and it will be promptly removed.