About Shrutin


Thanks for stopping by! I’m Shrutin N Shetty, a Design Strategist from Bombay, India; trying to work on projects that make the world better.

I assist purpose-driven young companies on innovation and strategy. I help them understand their customer needs better, uncomplicate business, work with them on product and service innovations, and try to get them to the next level of growth.

Using my blend of human-centered design thinking, strategy, and human behaviour principles, I help companies innovate and grow. Design thinking to me, begins & gains momentum with humility; then works its magic with empathy & design thinking tools.

I’ve had the privilege of serving clients from India, Hong Kong, Singapore, Oman & Abu Dhabi so far, supported by a capable external team of consultants.

I also conduct design thinking and innovation workshops for client teams and students. And prepare the occasional elevator pitch for startups trying to raise angel or venture capital investments.

I recently authored a book that aims at simplifying design thinking for businesses and individuals interested in applying the mindset for problem-solving or innovation. The book is titled, Design the Future.

Starting out as a Computer Engineer working at Hewlett Packard’s BPO, to an MBA in Finance and working in India’s venture capital sector, to advising startups on business differentiation and strengthening their business model, to heading western India operations for a high-technology company in the metrology, industrial robotics and ERP space, to learning design thinking, and using management strategy, principles of behaviour and design thinking to help young, driven companies innovate and grow…that’s been the journey so far in one long sentence.

Since 2014, I’ve also served as an examiner for innovation and improvement projects from multinational companies striving for the prestigious QualTech Prize. I teach Strategic Design Management, business models and design thinking to post-grad design students at the National Institute of Fashion Technology (NIFT).

I am a Computer Engineer, an MBA in Finance, a certified Quality Improvement Associate, and have studied human-centred Design Thinking.

Interests: behaviour, inventions, innovation, ethics, unmanned vehicles, business differentiation, Lego, and simplicity in solution and design.

For design strategy or innovation consulting, or design thinking workshops, you can reach me at shrutin[at]ateamstrategy[dot]in or on +91–22–

This is my personal blog where I express my views, observations, experiences & ideas. Your views and suggestions are welcome. You could sign up to keep pace with new posts.

You can also connect with me on LinkedIn or on Twitter.

Thanks again for stopping by. Look forward to our interactions here.


Please note: I do not claim credit for any images on this site (except ones I’ve clicked myself). Images on the blog are copyrighted to its respectful owners. If there’s an image on this blog that belongs to you and do not wish for it to appear on this site, please email me with a link to said image, and it will be promptly removed.

3 thoughts on “About Shrutin”

  1. Great goal Shrutin! Unfortunately, the barriers you have outlined exists in all resource constrained and resource limited countries. If you can achieve it for India, maybe you can test your model on the other BRICS. I’m Brasilian American and it is unbelievable the amount of challenges that exist to conduct simple business.

    I’m in awe of you and know you will create a viable model!

    1. Thank you Clarissa.! Great or not, it sure is a challenging goal. I’ll surely be working toward it. And just so you know, your comment and confidence in me isn’t creating any performance pressures whatsoever. 😉
      By the way, Ms. Behavioral Science expert; I sure could use your help on this. In case you’re interested, let me know. I’m still at the starting line anyway. And can I have your email id [I see a suspicious looking hotmail id here, that yours?] I’m at shrutinshetty@gmail.com. As soon as I get a little more clarity on things, will connect and see if we can take on the big challenges and changes.
      Thanks again for the inspiring comment.! Stay awesome.!

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