Thanks for stopping by! I’m Shrutin N Shetty, a Design Strategist from Bombay, India, trying to work on projects that make the world better.
I assist purpose-driven young companies on innovation and strategy. Focus areas could vary from their need for product or service innovation, getting to the next level of growth, understanding customer needs better, uncomplicating business, and so on.
Using my blend of human-centered design thinking, strategy, and human behaviour principles, I help companies innovate and grow. Design thinking to me, begins & gains momentum with humility; then works its magic with empathy & design thinking tools.
Clients I’ve been privileged to serve so far, hail from India, Hong Kong, Singapore, Oman & Abu Dhabi. A capable external team of consultants supports me.
I also conduct innovation workshops for client teams and students; and prepare the occasional elevator pitch for companies trying to raise angel or venture capital investments.
I recently wrote a book on design thinking titled ‘Design the Future’, towards helping others interested in this practice, to be able to apply it to their business, professional or personal lives.
I also served as an examiner for innovation and improvement projects for many years for the prestigious QualTech Prize, and taught business models and design thinking to post-grad design students at the National Institute of Fashion Technology (NIFT).
Prior to setting up my consulting practice, I headed western India Strategy & Marketing for TTPL (a high-tech company in the metrology, Robotics & ERP space). Prior to that, I independently consulted young companies, helping them create business differentiation & stronger business models.
Before that, I was on the investment team at SIDBI Venture Capital, that managed a corpus of INR 600 crore across two venture capital funds. I worked on investments totaling INR 130 crore. I also worked closely with 9 portfolio companies on their growth; apart from assessing over 900 businesses and advising entrepreneurs and business teams. A memorable investment there, was to enable an Indian, niche engineering projects company acquire a European company thrice its size! Post-acquisition, we worked with the acquirer’s top team to streamline ops & build the group’s global growth.
My first job was at HP’s BPO, a treasure of customer experience learning.
As a teen, I briefly oversaw restaurant operations, trying to delight customers with service improvements.
I am a Computer Engineer, an MBA in Finance & a certified Quality Improvement Associate. Have also studied Design Thinking (Executive program – distance) from Darden School of Business.
Areas of interests: psychology, inventions, innovation, ethics, IoT, unmanned vehicles, business differentiation, Lego, and of course, simplicity in solution and design.
For design strategy consulting requirements or innovation workshops, you can reach me at shrutin[at]ateamstrategy[dot]in or on +91–22–18.104.22.168.
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