Several times over the last few years, I’ve come across this quote by novelist, Pulitzer Prize winner and professor emeritus at Princeton University, Toni Morrison. It goes, ‘“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”
The practice of Design thinking is at least several decades old. It is, however, finding increasing recognition in recent times. And with recognition, there’s also a lot of confusion among many design thinking enthusiasts.
I have been practicing design thinking for some years now, and have read many useful books on the subject. But given the confusion I saw in people, I felt the need for more clarity. A book that might offer both the fundamentals of the mindset, as well as any advantage I could bring to anyone practicing or wanting to learn design thinking, from what I had observed and learnt about it and about human behaviour.
‘Design the Future’ is just that. The book starts with an overview about design thinking, the process & some tools, and then moves over several examples, before drawing parallels with the quality revolution, and finally, it’s association with human behaviour.
The book covers aspects of innovation, design thinking, problem-solving, human behaviour and ideation. So if any of those are areas of interest, I am sure you will enjoy reading this book.
You can order your paperback copy on leading online bookstores worldwide. Here are some links: