Book: Design the Future

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design thinking, design the future, Shrutin Shetty
Design thinking: Design the Future (Shrutin Shetty)

Book on design thinking: Design the Future

Several times over the last few years, I’ve come across this quote by novelist, Pulitzer Prize winner and professor emeritus at Princeton University, Toni Morrison. It goes, ‘“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”

The practice of Design thinking is at least several decades old. It is, however, finding increasing recognition in recent times. And with recognition, there’s also a lot of confusion among many design thinking enthusiasts.
I have been practicing design thinking for some years now, and have read many useful books on the subject. But given the confusion I saw in people, I felt the need for more clarity. A book that might offer both the fundamentals of the mindset, as well as any advantage I could bring to anyone practicing or wanting to learn design thinking, from what I had observed and learnt about it and about human behaviour.
‘Design the Future’ is just that. The book starts with an overview about design thinking, the process & some tools, and then moves over several examples, before drawing parallels with the quality revolution, and finally, it’s association with human behaviour.
The book covers aspects of innovation, design thinking, problem-solving, human behaviour and ideation. So if any of those are areas of interest, I am sure you will enjoy reading this book.
You can order your paperback copy on leading online bookstores worldwide. Here are some links:

For Amazon: getbook.at/DesignTheFuture
Flipkart: bit.ly/Design-FK
Infibeam: bit.ly/Design-IB

Or you could search for ‘design the future shrutin’ on your preferred online bookstore.

Here’s the first review about the book:

And here’s my interview about the book with Jason Grant, CEO of Integral, a UK based company working on redesigning humanity.

I’d be grateful if you can leave me a review on Amazon once you’ve read the book.

And do feel free to get in touch with me on  shrutin [at] ateamstrategy [dot] in
to share your views, or if you’d like me to clarify any questions or doubts you might have.

Enjoy reading and using design thinking to help design the future for yourself! =)