Design Thinking

Design thinking… because our future depends on it.

Most, if not all of us are born creative. Any child trying to solve a problem or achieve something is proof of that. Their perseverance, and the unimaginable ideas the come up with speak only of creativity. And yet, as we grow up, we sacrifice that creativity for logic and process.

In our ever-changing business environment, we have had our share of situations where all the logic we have can’t seem to solve certain business problems. Be it about boosting business sales or delighting customers or creating a corporate environment of innovation. No amount of incentivizing or threatening sales and marketing personnel, and no amount of ‘carrots’ can solve people-problems that easily. There’s only so much you can expect them to sell an average product or service. And they cannot squeeze good ideas out of a team that is not in the right mindset.

That’s where I come in. Using a combination of human-centered design thinking, corporate strategy and principles of human behaviour, I help businesses understand customer (or employee) needs better. I then work with them to conceptualize products or services or solutions designthat are more aligned to those needs, in turn helping business grow. Similarly, I help corporate teams break out of analysis paralysis and become more creative in their innovation or problem-solving efforts.

Design thinking helps go beyond traditional problem-solving and ‘meeting room innovation’, by helping gather spoken and unspoken user needs, and then create far-more relevant, effective and sustainable solutions and innovation.

These are four ways in which your company can benefit from me:

  1. Get my book: Design the Future
  2. An Innovation Workshop: these interactive workshops help top management or departmental or cross-functional teams to build their creative muscle. They will learn design thinking principles while working on a specific work-related opportunities or problems
  3. Individual Consultations: a ‘pay-as-you-go’ interactive meetings for small corporate or startup teams towards specific work opportunities or problems
  4. A Consulting Assignment: A consulting assignment, which usually lasts between 3 weeks to 4 months only. They are aimed at getting your teams closer to workable, implementable and efficient solutions. And without the prohibitive fees prevalent in the consulting space.

For availing any of the above three services, you can get with me at shrutin[at]ateamstrategy[dot]in or at +91–22–24.21.29.79.