Carlsberg – Boldly Beer’ing Global Burdens

Beer’ing Global Burdens

Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.

And yet, it is refreshing to see companies like Carlsberg committed to drastically reducing the use of plastics. A few years ago, they took it upon themselves to reduce the use of plastic rings used to keep beer cans together.

With an initiative which stretched over three years, they managed to reduce plastic in their packaging by an impressive 75%!

How? They replaced the plastic rings with dots of glue that now hold cans together. Called Snap Packs, they keep cans in place during their logistic journey, but remain easy enough for consumers to break with a simple twist.

That was 2018.

And they didn’t stop there. They have recently developed two recyclable prototypes of the sustainably-sourced wood fiber bottle. One prototype being tested, is lined with a thin film of recycled PET plastic to prevent leakage. The other uses a bio-based lining for the same purpose.

They seem committed to minimizing the damage they as a business, cause the environment. If a few more large companies could have that level of commitment, it would be so much easier to inspire other companies to do their bit as well.

More on Carlsberg’s eco beer bottles here.

If you own, manage or work at a company, and are grappling with a complex challenge or are in need of innovation for growth, get in touch. More here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon & Flipkart.

Is it possible to Fall in Love with a Company?

Is it possible to fall in love with a company?

Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company because of their values.

A few weeks ago, I was at the Indian Hotels company to meet a senior gentleman there. Unlike other companies, where either an assistant or the receptionist or some peon might walk you to a meeting room, this person came to the lobby to receive me.

I’m not particularly good with small talk, and almost always jump right to the point. However, I started this meeting differently. I told this person about a story a close friend’s son had shared recently. It went like this.

Many years ago, when my friend’s son was in school, the school bus would drop him off at Kemps Corner. They lived up Altamount Road, quite a steep walk up. Especially for this stocky boy with a big schoolbag, huffing his way up the road. And every once in a way, a Mercedes car would pull up, an old gentleman sitting in the back, would offer to drop him to his building. This boy would sit in front, next to the driver.

The old gentleman would ask some questions about how he liked school, etc. One evening, this boy decided to mention to his family at dinner, that he had been occasionally getting dropped home by a complete stranger. As he narrated the story and described the old gentleman, his granny smiled and said, “that man is J. R. D. Tata!”

For the uninitiated, Mr. J. R. D. Tata is arguably one of the greatest Indian businesspersons.

What’s more, when this boy grew up and shared this story on social media, it turned out that other people who lived in the area had similar stories of their own. It seemed that success didn’t create a divide between Mr. Tata and others, but rather, Mr. Tata chose to use his success to help those around in whichever way he could.

This gentleman at the Taj Group was thrilled to hear this story, but not completely surprised. I guess the values infused into the group are so strong, it’s not something they would struggle to believe.

Rewinding a bit to a little before this meeting of mine…. I reached the Indian Hotels office a little early. Restless as always, I was walking around, admiring the picturesque view of Bombay from the window beside the reception area. I then noticed pillar-like structures just behind where the receptionists stood. There were seven on one side, six on the other. And each one had a name and number etched in. I had a faint idea about what they were. But just to confirm, I walked up and asked the receptionist about them.

And indeed, they were in memory of their brave employees they lost during the 2008 terrorist attack. The last pillar on the right just had a name on it. ‘Lucy’, and no date. Turned out it was a pet of theirs, which was always outside the hotel.

The two stories were truly humbling. Even just a few more companies with the kind of humility, respect and values that the Tata Group of companies has, could truly transform the business ecosystem.

Perhaps it therefore comes as no surprise that the brave Taj employees did not try to escape during the attack. On the contrary, many of them displayed superhuman courage and presence of mind to do the unimaginable. The kitchen staff formed human shields as their guests tried to get out.

No amount of rules, threats, salary packages or incentives can get someone to do that. It is something much more. And has to come from within, but only when the ecosystem is right. It’s something very human. Something the world needs more of.

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If you own, manage or work at a company, and are grappling with a complex challenge or are in need of innovation for growth, get in touch. More here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon & Flipkart.

Staying Power

CrystalPlanet: Staying Power

In the years after starting my strategy consulting practice, during one meeting with one of my mentors, he asked me how work was.

I said it was good, but had a lot of ups and downs. He said he was really glad that I was sticking with it.

He told me that decades ago, as one of the fastest growing leaders in one of India’s biggest conglomerates, he had once written in an article where he had mentioned a human trait. A trait that he wished more people had.

It was, what he called ‘staying power’. According to him, it is the ability for someone to know that there will always be ups and downs, and that when striving for something huge, one must have the ability to hold on through the storms. He said the few people who have it, always reach their goals.

I was recently invited to attend the Maharashtra Startup Week, where I was fortunate to attend two sessions by Bala Girisaballa. In one, he perfectly articulated an entrepreneurs journey. He said, ‘the journey for most entrepreneurs often comprises of spending 90% of their time in the dark (business uncertainty), and then there being a flash and the 10% of good times (or less tormenting times), which then takes the entrepreneur to the next 90% dark phase.’

If you think about it, a good life (one committed to striving for tough goals) should be the same too. Between seemingly impossible 90% challenges. For which we need our staying power.

A Pad Idea!

A Pad Idea!
Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through, just to buy/ wear a sanitary pad / napkin. Risking even his very marriage, Arunachalam’s empathy and resolve lead him to research everything from material to pricing of sanitary pads. And after a long, unrelenting journey, he makes sanitary napkins that become the preferred and highly affordable alternative to what many rural and even urban women were used to for the longest time; cloth. This inspiring story of an Indian hero was recently depicted by way of a Bollywood movie, Padman.
Now consider some Hollywood movies inspired by real-life heroes. Erin Brockovich (played by Julia Roberts), Joy (Jennifer Lawrence starrer), Sully (featuring Tom Hanks), Argo (Ben Affleck playing the cool, brave Antonio J. Mendez of the CIA), etc., etc. Noticed anything in common?
The protagonist always bears the real name of the character it was inspired by. The way I see it, that helps real heroes get the recognition they deserve in their home countries, if not the world. And it helps the masses connect better with the name and great actions of that hero or changemaker. Of course, there are other movies loosely based on some real-world people. In which case, I agree that moviemakers would be wary of incurring the wrath of linked families. And therefore use fictional names. But why the same even with movies completely inspired by one, known person.
Bollywood has been notorious for decades, for being “inspired” by original content from the world over, and repackaging it for our audiences. To add to the plagiarism, is the unimaginative rehashed Bollywood classic songs that regularly make their way back to newer Bollywood movies. The least this multi-billion dollar industry that avoids imagination and innovation like the plague could do, is let real heroes have a share in the limelight. By using the person’s real name in the movie it is inspired by.
They did with Padman. And with Airlift. With Guru, among other movies.

Why do they do it? Are box office proceeds all they care about? Or is it some lawsuit they’re trying to avoid? Or do they want credit for the empathy, innovation and perseverance of another?

‘Arunachalam Muruganantham’ is a tough enough name even for Indians to remember, without it being portrayed by Akshay Kumar but bearing a completely different name. Giving a fictional name takes away the powerful connect it could create among the masses. And this movie could have been the perfect effort to make the real man a household name. To inspire many more such changemakers because of the direct connect to the real person it creates.

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China – The Punishment Due

China – The Punishment Due

To,
Mr. Xi Jinping
Chairman of the Central Military Commission
People’s Republic of China
Indian politicians have always been soft about matters regarding our country’s borders. You however, should not for a moment, think their encroachments will go unchallenged. Or that our army doesn’t stand a chance.
The Beating Retreat ceremony that happens at our Attari (and Wagah in Pakistan) border should give them some perspective. Look it up online.
The soul-piercing eyes of our Border Security Forces. The fire, the bravery and the love for the country. It isn’t something that can be copied or manufactured like everything else China is notorious for. These traits are inherent. What’s more, that border ceremony is a tradition of brotherhood and cooperation. Imagine dealing with them in the event of a war.
Image: source
So, if Chinese border infiltration continue, surely our politicians will bumble around for a long time. Trying hard to imagine the problem doesn’t exist. Or hoping to push it under the carpet for another government of the future to deal with. But the day one of them decides to take action, and that day will come, I’d hate to think of the plight of those facing the wrath of our armed forces.
In all the wars India has ever fought, it has never been on the offensive. Never once have we, unprovoked, attacked another country. And that should tell the world everything it needs to know that we as a country, hate war more than any other country on earth does.
But there is one thing we hate far more, and do not tolerate. And that is, outsiders encroaching on our land.
It is another, and rather unfortunate matter, that all our politicians since independence, have not reflected the necessary concern for our borders and our people who live near it. But, it would be foolish to continue to push your luck, using the Sino-Indian war as a yardstick to compare powers. Back then, we were a young, relatively unaware, 13-year old country post-independence. If you really need proof of our military prowess, look no further than the Battle of Longewala of 1971. It remains, among the only battles in the history of the world, where an unimaginably outnumbered army faction held on, and won. That, is the Indian defense forces for you.
In the hope that you come to your senses soon, and for your own sake.
Cheers!
Megadeth performing ‘Holy Wars… The Punishment Due’. Hammersmith Odeon. 1992.
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Dr. David Lagrew – Saving Mothers with Empathy & Innovation

More women in labour and new mothers die in the US than in any other high-income country. And the CDC Foundation estimates that 60% of these deaths are preventable! 60%!! In one of the most developed countries in the world.

And since 1990, only 13 countries in the world have seen a rise in maternal death rates. The US is one of them. Along with North Korea and Zimbabwe. And shockingly, since 2007, the US National Center for Health Statistics has even been publishing an official maternal mortality rate. Personally, I’m at a loss for words for this kind of indifference.

However, like in most other grim sounding situations, there is a small group of changemakers, who do what it takes to make things better in their area of work.

Recently, I read an article (link below) about Dr. David Lagrew and Stanford’s California Maternal Quality Care Collaborative. (CMQCC). This is an organization committed to ending preventable morbidity, mortality and racial disparities. The doctor and CMQCC have a single, worthy cause. A case of Empathy and innovation working at their best, to dramatically increase the number of lives saved.

Dr. David Lagrew    image: source

Below is the highly recommended article on how, a noble pursuit, is achieving the seemingly impossible. We all have matters that concern or consume our thoughts. What we must realize, is that it doesn’t matter how many other people are indifferent or don’t care enough to do something about it. The real question is, do we?

Article Link: California decided it was tired of women bleeding to death in childbirth

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The Determining Fire

ITBP - Women contingent

Image: source

The Determining Fire

Late on 15th night, I read a news piece about 500 trained women personnel of the Indo-Tibetan Border Police (ITBP) being the first women contingent to be deployed in high-altitude posts along the India-China border. I was thrilled.

However, I’m also sure many may have asked, ‘would they be able to handle it’; or, ‘can they meet the grueling job expectations? Especially given the conditions, where even their physically stronger male counterparts sometimes find it tough’?

Well, there are capable people, okay ones, and damn good ones, both men and women. On the corporate side, I’ve seen a fair share of men and women who’re below average at their jobs, and those who are really exceptional too.

What makes some truly exceptional, I have come to learn, has a lot to do with the distance they’ve covered, and the resistance they’ve overcome, to get to where they are. Often, it’s also what drives them to go even further.

We all know that both distance and resistance are overcome by sacrifices. Sacrifice being the screening fire. Those who have been through it, come through on the other side with something extra. All they then need to do, is fight complacency.

An incident comes to mind. My office building has good security. Friends, clients and acquaintances who have come to meet me there have always mentioned it. From visitors needing to register at the reception, a picture taken, a gate pass issued, security at the turnstiles, and acknowledgement on the gate pass from the office you’re visiting.

As I entered the building sometime last year, I realized I’d forgotten my access card. A male and female security personnel were at the turnstiles. Many of them are on rotational shifts, and I’m not a particularly regular face there, so they don’t always remember me.

Now anyone working in India knows how we deal with things like forgotten access cards. Many people even know how to deal with breaking laws and rules the same way. Saying it’s a one-time mistake, it happens, everyone else is doing it, and so on.

Anyway, I walked right to the turnstile, and told the chap to let me pass, telling him which floor I worked on. And that he could call and check with my office. He agreed without any hesitation, and was just about to swipe his card to let me pass, when the lady security personnel who was quietly watching us, stopped him. She politely expressed her reluctance to allow it, requested me to go to the reception and get a guest pass.

By this time, I was beaming with admiration. Because, funny as it is, in our country, it is rare that someone sticks to a rule, a law, a process; and not because they’re scared or feel pressured, but because they understand them and their responsibility towards enforcing them. And this lady wasn’t the least bit scared or confused. I know the difference.

In many situations, people bypass such rules or even the law with a little pat on the shoulder, a little bribe here, a nonchalant ‘chalta hai yaar’ there, and so on. But not this lady.She was polite, but was in no uncertain terms, following the procedure, and simply expected me to too.

How often do we stop at a red signal light when the streets are empty? And if we do, how often do we still jump the light if someone behind us honks, or other cars drive past without waiting? How frequently does name-dropping happen, or do we feel entitled without having earned something? How often do we throw our weight on people who stand no chance of defending against it? Do waiters, security, small shop employees, and peons among others, come to mind?

The lady security personnel is one of those concerningly rare individuals we have in our country today, who isn’t afraid, or doesn’t feel awkward about being fully responsible for what she’s been entrusted with. Now all we need are more such people. Many, many more.

The ITBP women, as indicated by the news itself, are the first women contingent ever. Which means there’s a mountain of ice and glass they’ve already overcome to be where they are today. It is also why would they be just as strong, if not far stronger, and more effective than their male counterparts who’ve been guarding that region till date.

Koi shuck?

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A Rural Electric Ride

Hemalatha-Annamalai- Ampere Vehicles

A Rural Electric Ride

While a lot of us are busy in our world of self-indulgence, it’s reassuring to know there are Indians like Ratan Tata, who’d go the distance with regard to businesses that positively impact to one or more segments of the population.

I’m speaking about the Nano in particular here, the world’s cheapest car that was inspired by the concern Mr. Tata had for a number of Indian families that traveled with their spouse and children on two-wheelers, and the risk that posed to their safety.

Now I’ve written a few posts mentioning the Nano, though I don’t think I’ve written enough about that business and engineering marvel.

Anyway, here’s a relatively unheard of company in the field of ‘affordable’ AND ‘electric’ cycles, scooters & load carriers from India.

Hemalatha Annamalai of Coimbatore, the founder of Ampere Vehicles Pvt. Ltd., has been making affordable electric vehicles since 2008. What’s better, is that she has a focus on rural transportation. And it gets better. She is backed by Kris Gopalakrishnan, one of the co-founders of Infosys. And none other than the original king of low-cost vehicles in India, Mr. Ratan Tata himself.

May there be more entrepreneurs like her.

Read more about her and her vehicles here: link

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Think A-Team: For the Design & Strategy needs of Young Businesses

Think A-Team: For the Design & Strategy needs of Young Businesses

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Image: link

Hi, all you enterprising entrepreneurs,

I am pleased to give to you, ‘Think A-Team’, a growth partnering service for all your business strategy needs.

The intention behind it, is to help you make your business challenges a little less challenging. And to work with you on growing your business faster & better.

The services I have selected to offer, are a result of nearly a decade of close working with entrepreneurs and young businesses. While the portfolio of services will evolve with time, what will remain constant is reliability, effectiveness, accessibility and affordability to young businesses that have had few, if any options as far as growth partners go.

Think A-Team

Give it a try today! And I’ll look forward to working with some of you enterprising folks on building your businesses for you.
Have an awesome weekend!!

R,
Shrutin

Look forward to connecting with y’all on LinkedIn and/or on Twitter.

Attention!

Attention!

Allan Massie said, “Do you know what a soldier is, young man? He’s the chap who makes it possible for civilized folk to despise war.”

Last night I watched a movie called Holiday‘. An action thriller about a soldier on vacation who uncovers a dangerous plot.

I noticed something rather shameful with the crowd at the theatre during the last 3 odd minutes of the movie. And it was more offensive than the people who speak or scratch their haunches when the national anthem is playing. The last scene showed soldiers on their way back from vacation. The scene has families and loved ones spending a few emotion-filled moments with the soldiers before they leave for another long, trying stint away from home, to guard the country.

During this bit, over 60% of the people at the theatre got up and started leaving. You might argue that it is a movie after all. Or that it was past 1:30 am, or even that the climax scene was done. But aren’t we the same people who buy into, and believe the absurdity that is sold to us in the name of Bollywood? Then is this representation of reality so unimportant that we choose to ignore it?

I read some articles a few months ago, that might give some perspective to this. Some random American citizens were at a burger joint, when they noticed a few soldiers standing in line behind them. They got to the counter and paid for their order. They then handed some money and instructed the person at the counter that it was towards everything the soldiers ordered. And that if the money fell short, to let them know and they’d pay the balance as well.

Then there was another story of how someone left some money and a note on the car of a soldier, thanking them for serving their country, and asking them to take their loved one to a nice restaurant with the money, saying it was just a small token of their gratitude. While these don’t seem like fictional stories, surely they might sound a little dramatic, or like we Indians say, ‘filmy’. Citizens in the US have always acknowledged the futility of sending their soldiers to fight unnecessary wars, and they are grateful and acknowledge this huge sacrifice soldiers make for them, and sometimes try to express this gratitude in their own small ways.

We Indians are aware of the tainted reputation of some cricketers and even some cricketing events, but yet will watch the game with undeterred reverence and willful ignorance, but a few minutes that offer a glimpse into the lives of the very people whose sacrifice enables us to enjoy these trivial and meaningless luxuries, and we get easily bored and leave.

This attitude of educated fellow Indians begs me to wonder what exactly our soldiers are sacrificing their lives to guard. A thankless, money and pleasure-seeking race of self-centered robots?

q141

Image link

“Freedom is the sure possession of those alone who have the courage to defend it.” ~ Pericles

We don’t defend our freedom in any way, at least let us learn to respect it.

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