Think A-Team: For the Design & Strategy needs of Young Businesses

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Think A-Team: For the Design & Strategy needs of Young Businesses

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Hi, all you enterprising entrepreneurs,

I am pleased to give to you, ‘Think A-Team’, a growth partnering service for all your business strategy needs.

The intention behind it, is to help you make your business challenges a little less challenging. And to work with you on growing your business faster & better.

The services I have selected to offer, are a result of nearly a decade of close working with entrepreneurs and young businesses. While the portfolio of services will evolve with time, what will remain constant is reliability, effectiveness, accessibility and affordability to young businesses that have had few, if any options as far as growth partners go.

Think A-Team

Give it a try today! And I’ll look forward to working with some of you enterprising folks on building your businesses for you.
Have an awesome weekend!!

R,
Shrutin

Look forward to connecting with y’all on LinkedIn and/or on Twitter.

The Up Side of Consulting

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The Up Side of Consulting

Here’s a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for ‘the Top 5 things businesses need to know about your area of expertise’.

Here are five top thoughts that we at the A-Team, believe would be beneficial for businesses who engage consultants, for those wanting to start a consulting business, as well as for people seeking a career in consulting. They are based to a large extent on the A-Team’s experience and focus. It will however, provide a certain insight into consulting in general.

To begin with, here’s a thought: The purpose of consulting, is not consulting, but the client.

1.  Never does a one-size fit all – industries, products or services and even markets may be identical. However, our solutions take into consideration even the less conspicuous factors. Factors like promoter aspirations or management vision for a business. Thus, no two solutions to seemingly identical business problems are exactly the same. Never let consultants sell you solutions that you feel aren’t in the best interest of your company

2.  No silver bullets here – you’ve heard of ‘easy come, easy go?’ We at the A-Team strongly believe that is exactly how quick-fix solutions are. We might be able to quickly patch up urgent problems with a tactical outlook. However, our strategies essentially apply for mid-to-long term growth of the company, which is akin to laying a strong foundation before a huge building comes up. Only strong foundations make for lasting results. If consultants promise you magic potions, you’ll know something’s amiss

3.  Who wants ridiculously expensive ‘paperweight’ reports? – We have heard numerous stories of larger companies spending fortunes on consulting assignments. And at the end of what seems like eternity, they’re often left with an attractive, painstakingly prepared report. One that no one at the company knows what to do with. The A-Team, since inception, decided to stay away from merely fancy reports and focus on simple, effective and implementable strategies.

We ensure that all our strategies are broken into logical, step-by-step tasks that are easy to understand and implement by the respective persons or teams at our clients’ company. Our retainer-based engagement model allows for our close association with businesses during implementation of our solutions. Do remember to ask your consulting firm ‘how easily implementable will your solution be?’ at the initial negotiation stage itself

4.  Grey haired scholars are a lot, but not everything – The bigger consulting firms normally look at recruiting fresh graduates or postgraduates and train them on the job. And respected consultants advising large businesses are people who’ve spent decades seeing cyclical patterns of those industries. With Small & Medium Businesses, the problems aren’t similar. Cyclical industry cycles apart, SMBs deal with smaller but way more critical problems than MNCs do.

And unlike MNCs, where efforts and effects can take long to show, it’s do-or-die several times a month for younger businesses. Young businesses might need more nimble and creative types of solutions, requiring a younger breed of people. Planning the vision and long term journey of the company, on the other hand, would benefit greatly by having some seasoned advisors to build stronger foundations on which growth can be built

5.  Stop at nothing – this one’s for aspiring consultants, nothing should stop you from becoming a consultant, if you have all of these – a logical and analytical mindset, and a transparent, ethical and unquestionable intention to do all you possibly can to add value in one or more areas at your client’s company. I had cleared most rounds at consulting firms I interviewed at. But never made it through their final interview round.

General feedback was that while my analytical skills were really good, my oral communication was not as concise and crisp as your average consultant [go figure!] The learning for you is, if you can solve problems logically and analytically, and have the noblest of intentions for your clients, nothing in the world should stop you from realizing your consulting dream. And this comes from someone who, 19 months down, has a few grey hairs of his own, to ‘show’ his distance run.

If you are interested in reading on, this is a little background story about A-Team Business Consulting.

A-Team Business Consulting is a Management Consulting service committed to working with enterprising young businesses globally. We operate in areas of Medium-to-Long term Growth & customer delight strategy. The aim is to be the Growth Catalyst of Choice for our clients.

Back in 2012, prior to starting A-Team Business Consulting, I sought the advice of some very senior and experienced persons from industry on my intention of working with deserving small & medium businesses [SMBs] in areas of growth and customer-focused strategies. While I saw a huge unaddressed demand, I wanted their perspective too. The overwhelming advice I received included a considerable amount of optimism, acknowledging a huge need for growth consulting for SMBs.

The advice, however, had a heavier share of forewarning. For reasons ranging from the fact that it is an extremely difficult space to establish a sustainable business model; or that younger companies are reluctant to pay high consulting fees, and that consulting was best left to the grey-haired stalwarts of industry [indicating those with over 20 years of experience, and who had ‘seen and lived through all kinds of industry cycles’].

I still felt strongly about my intention to help SMBs. So, taking their suggestions and warnings, I dived right in.

I’ll admit, it has been the roughest 19 months ever. And unfortunately most of the business is still operated single-handedly by me. But I have built a highly capable six-member external consultant team. And with over 16 assignments to our credit, things only looks optimistic. More importantly, a smooth-functioning and scalable model, and more importantly, an established brand in consulting, now looks achievable.

And has it been worthwhile? When an extremely driven entrepreneur is delighted enough with your work to offer you to come aboard as co-founder. That’s the kind of stuff that keeps me going. Or when you complete a a small assignment for the company of a visionary 40-year old industry veteran. And he sits beside you and expresses interest in having the A-Team partner with them for the long term. Reasons like this are sufficient for us to endure and grow, to help more deserving businesses grow.

If you believe you are building a great company, do get in touch with us. We would love to be of assistance, in areas of Growth Strategy, Customer Delight Strategy, and Ideation. Now, we’ve graduated, and operate on the cusp of design thinking, strategy and human behaviour. We help companies understand their customers and customer needs, and then innovate and grow.

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Carry This

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Carry This

Last afternoon, I was lucky to chance upon some great customer service.

I was at a station in Karnataka, heading back to Bombay with my mom. The indifferent railway staff hadn’t been clear about which platform the train would arrive on. After a long wait, the platform was announced. The person at the info desk said that coach and seat numbers (which we didn’t have at the time) would be put outside the coaches 15 minutes before the train left.

We had one heavy suitcase to lug, so we asked a porter to carry it across to the third platform (it meant crossing an overhead bridge). The few porters around, were all carrying luggage across the tracks (an extremely unsafe practice) instead of using the overhead bridge.

This porter took the bag across while mom took the long route via the bridge to get there. Once she’d reached the bag, I took the overhead bridge too.

The train had just entered the station. About 15 mins before the train was to leave, the porter waved out from nearby. He informed me that the charts had been put up on platform 1 (where we had just walked from) instead of on this platform. Not surprising, if you are familiar with the limitless extents of human stupidity.

While time on hand was about sufficient, it was still a walk you’d reconsider in that sweltering heat, and the fact that you had just done that stretch a few minutes ago.

I put our bag in the train and prepared to head to the other side to check the coach and seat details, unsure of when I might need to run back to make it to the train. As I started walking, the porter was there, just having crossed the tracks with someone else’s bags. He asked me to give him my ticket printout, which I did. He darted back, checked the charts, and came back, telling me both passenger names, coach and seat numbers. Impressive.

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Sujit, the porter, unknowingly taught me a few things about what I call customer delight at the A-Team.

There was no haggling when trying to fix a price for carrying the bag. He said we could pay him whatever we felt like (Lesson: Enjoy what you do, and focus on the work at hand, and not too much on what you’ll earn from it). When I insisted on a specific fee, he said people usually give INR 30. (Lesson: Charge reasonably). Checking tickets wasn’t part of the deal. He could have as well gone looking for the next few customers (Lesson: offer increasing value to existing customers instead of constantly looking for new customers).

When I acknowledged his assistance, the chap just smiled and said it was his job. He even wished me and mom a happy journey. Now that isn’t something you hear often. (Lesson: You can never be too polite) And once I’d paid him, he took it with a smile, not bothering to check or count, and he vanished into the crowd to find more work.

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The A-Z of Consulting

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The A-Z of Consulting

I had recently uploaded a new presentation about the A-Team, a Management Strategy & Consulting service for Small & Medium Businesses that I run.

Contrary to the general perception most people have about Management Consultants, I for one, try to keep our image informal, friendly and approachable. And we don’t make clients lighter by several lakhs for incomprehensible presentations. We believe in simple, effective and implementable solutions at an affordable fee.

Anyway, my buddy and believer in the A-Team, Jimmy, happened to see our new presentation, and he surprised me by teaching us the A, B, C’s of the A-Team.

We are truly humbled with this gift, the A-Z list you’ve created, buddy. You truly are very creative, and be rest assured, this list will keep us pushing the limits, always.

Thank you.!!

A-Team

Business

Consulting

Develops

Excellence

For

Growth

Harmony

Ideation

Justification

Kaizen

Lateral thinking

Motivation

Negotiation

Optimization

Positioning

Quality 

Refining

Segmentation

Targeting

Utilization

Venture Capital

Workflow

X-efficiency

Yields

Zenith

_________________

 

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Look forward to your views. And if you liked this one, consider following/subscribing to my blog (top right of the page). You can also connect with me on LinkedIn and on Twitter.