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Product Use and Experience – Range and Layers

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something fatter or tougher, use the rear end of the blades (effort multiplier); and cut slower, or risk breaking the scissors….

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A Design Question: Turn Indicators on Cars

Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I’ve noticed that the entire rear light cluster has been shrinking in size on some cars. And in some, the turn indicators are designed or placed in a way that possibly defeats its purpose. A car’s rear…

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Two Sides of The Same…Country

Two Sides of The Same…Country Little over a decade ago, I had just learnt how to drive a car, and, sorry; I must learn to be specific. I had learnt to drive a car in India. Yes, here, it takes more effort, selfless commitment, definitely more skill, and sheer bravery to even just want to learn to drive…

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It Could Have Rained Nanos

Sure the Tatas have had their share of tough n’ rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the right time. It just struck me, what stopped them from making a kick-ass tv commercial for the monsoon season. Am…