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Tag: content

Form or Function?

Form or Function? How about Form and Function?

The eternal fight between form and function. Between show and effectiveness. Between being followed by a herd with questionable loyalty, and walking with a small group with unwavering conviction in your vision.

Here’s a fancy looking video by HBX, Harvard‘s online programs platform. Professor Christensen undoubtedly sounds like someone I wouldn’t miss an opportunity to interact with and learn from. But the fact that even the likes of Harvard need movie-like videos to showcase the capabilities of a brilliant mind in order to sell a course, is a reflection of the superficial and attention-deficit times we live in.

Another rather painful habit is the one followed by the likes of Business Insider quite often. Apart from some very interesting articles, they also tend to hype the hell out of some random topic, using a catchy title and snippet. You’re tempted to click on it, only to find some absolutely boring or obvious view or reason about the story behind the title.

I for one, now actively avoid any such catchy but vague sounding snippet or title.

And then there are posts like Seth Godin‘s. No images, which, as per recent social media strategy “gurus”, would be nothing short of criminal. Experts will tell you how a picture is worth a thousand words. How a video would be so much more impactful. And some might even ask you to throw in a quote or two. And not just any quotes, but quotes quoted by..You! (what works better than bragging anyway, right?)

And while it is nothing short of an honour, when someone quotes you; there are few things as ridiculous as quoting yourself. Or asking your friends and industry colleagues to quote you. But that still goes on. So even if some of you can’t stop asking people to quote you, at least refrain from quoting yourself. That’s like walking up to your polling booth during election time, and asking for an option to vote yourself Prime Minister or President.

Coming back to Seth’s posts. They don’t have any images, and at barely 2-4 paragraphs, are far crisper and always impactful. Compare that with some standard blog analytics tools that give a red alert when you haven’t typed in a “minimum 300 words”. His posts are pure gold. They don’t need the crutches of pictures, videos, fancy or titillating titles or quotes or anything else to support them. They simply urge you to reflect, to question, and to improve.

And that’s what is lacking in the world today. We are becoming increasingly about cheaper, attention-grabbing tactics; and lesser about quality, long-term effectiveness.

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The 99 Club

Hi. This post is not an original.

I read it on Facebook and thought, I have share it with my readers, since it’s relevant for most, if not all of us. So here goes…

Once upon a time, there lived a King who, despite his luxurious lifestyle, was neither happy nor content.

One day, the King came upon a servant who was singing happily while he worked. This fascinated the King; why was he, the Supreme Ruler of the Land, unhappy and gloomy, while a lowly servant had so much joy.

The King asked the servant, ‘Why are you so happy?’

The man replied, ‘Your Majesty, I am nothing but a servant, but my family and I don’t need too much – just a roof over our heads and warm food to fill our tummies.’

The king was not satisfied with that reply. Later in the day, he sought the advice of his most trusted adviser. After hearing the King’s woes and the servant’s story, the adviser said, ‘Your Majesty, I believe that the servant Has not been made part of The 99 Club.’

‘The 99 Club? And what exactly is that?’ the King inquired.

The adviser replied, ‘Your Majesty, to truly know what The 99 Club is, place 99 Gold coins in a bag and leave it at this servant’s doorstep.’

Photo: Once upon a time, there lived a King who, despite his luxurious lifestyle, was neither happy nor content.One day, the King came upon a servant who was singing happily while he worked. This fascinated the King; why was he, the Supreme Ruler of the Land, unhappy and gloomy, while a lowly servant had so much joy.The King asked the servant, 'Why are you so happy?'The man replied, 'Your Majesty, I am nothing but a servant, but my family and I don't need too much - just a roof over our heads and warm food to fill our tummies.'The king was not satisfied with that reply. Later in the day, he sought the advice of his most trusted advisor. After hearing the King's woes and the servant's story, the advisor said, 'Your Majesty, I believe that the servant Has not been made part of The 99 Club.''The 99 Club? And what exactly is that?' the King inquired.The advisor replied, 'Your Majesty, to truly know what The 99 Club is, place 99 Gold coins in a bag and leave it at this servant's doorstep.'When the servant saw the bag, he took it into his house. When he opened the bag, he let out a great shout of joy... So many gold coins!He began to count them. After several counts, he was at last convinced that there were 99 coins. He wondered, 'What could've happened to that last gold coin? Surely, no one would leave 99 coins!'He looked everywhere he could, but that final coin was elusive. Finally, exhausted he decided that he was going to have to work harder than ever to earn that gold coin and complete his collection.From that day, the servant's life was changed. He was overworked, horribly grumpy, and castigated his family for not helping him make that 100th gold coin. He stopped singing while he worked.Witnessing this drastic transformation, the King was puzzled. When he sought his advisor's help, the advisor said, 'Your Majesty, the servant has now officially joined The 99 Club.'He continued, 'The 99 Club is a name given to those people who have enough to be happy but are never contented, because they're always yearning and Striving for that extra 1, saying to themselves: 'Let me get that one final thing and then I will be happy for life.' We can be happy, even with very little in our lives, but the minute we're given something bigger and better, we want even more! We lose our sleep, our happiness, we hurt the people around us; all these as a price for our growing needs and desires.That's the "Club 99"

When the servant saw the bag, he took it into his house. When he opened the bag, he let out a great shout of joy… So many gold coins!

He began to count them. After several counts, he was at last convinced that there were 99 coins. He wondered, ‘What could have happened to that last gold coin? Surely, no one would leave 99 coins!’

He looked everywhere he could, but that final coin was elusive. Finally, exhausted he decided that he was going to have to work harder than ever to earn that gold coin and complete his collection.

From that day, the servant’s life was changed. He was overworked, horribly grumpy, and castigated his family for not helping him make that 100th gold coin. He stopped singing while he worked.

Witnessing this drastic transformation, the King was puzzled. When he sought his adviser’s help, the adviser said, ‘Your Majesty, the servant has now officially joined The 99 Club.’

He continued, ‘The 99 Club is a name given to those people who have enough to be happy but are never contented, because they’re always yearning and Striving for that extra 1, saying to themselves: ‘Let me get that one final thing and then I will be happy for life.’ We can be happy, even with very little in our lives, but the minute we’re given something bigger and better, we want even more! We lose our sleep, our happiness, we hurt the people around us; all these as a price for our growing needs and desires.

That’s the “99 Club” 😉

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