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What’s the Worst that could Happen with Poorly Worded Menu Options?

ByShrutin Shetty

Choices on mobile apps (also on any app) need to be worded appropriately so as not to cause any confusion in the user. This menu option on a sleep tracking app seemed to be a clean way to do it. A simple line that explains each option when selected. What’s the worst that could happen…

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Why Are Americans consistently more Innovative and Entrepreneurial?

ByShrutin Shetty

“What makes America so much more entrepreneurial and innovative than India?” That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind. But the world we live in stands witness to enduring American inventions – the airplane, credit card, transistor, laser, the computer and…