What the Customer Wants

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn’t know what he/she wants until we show them (remember ol Steve Jobs?) A bulk of the views I’ve come across so far lie on the side of ‘ask the customer’. However, it […]



The Up Side of Consulting

Here’s a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for ‘the Top 5 things businesses need to know about your area of expertise’. Here are five top thoughts that we at the A-Team, believe would be beneficial for businesses who engage consultants, for those wanting to start a consulting business, as well […]



Serves you Right

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker We recently bought a cordless telephone from Croma (for the uninitiated, Croma comes under the Tata umbrella). Took it back home and it was not working. Late next evening mom and I made […]



Business – whenever, wherever

If you got to start your business, you can’t always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For those still wondering, that is a car covered with clothes that a man is trying to sell to passers by. And while I was there […]



Layers of BS

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build our own imaginary features, declare our products/ services to be the absolute best without the real stuff to prove it. Facts are covered up, hyped, or […]



We Deliver.!

Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American customers of our pretty impressive all-in-one printer range. And just when I thought the monotony would leave me permanently depressed, or worse, brain-damaged, I received an email […]