Design Thinking: What a Patient Wants

Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years now, I often get asked what it is about. And for examples of its applications. For starters, design thinking is a mindset. One that uses […]



And Then It Hits You..

When interacting (read playing) with infants, objectives are very clear in our head. We must make them laugh, even at the cost of looking foolish. And we must, at all possible cost, avoid them from crying. Yet somehow, we manage to forget those objectives when dealing with adults. Strive to delight people. Be it family and friends, your customers, employees, […]