Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it.
Rather than build quality products and services, we tend to build our own imaginary features, declare our products/ services to be the absolute best without the real stuff to prove it. Facts are covered up, hyped, or even distorted.
And customers on the other hand, while listening to people brag about their ‘best-in-the-galaxy’ offerings, have to spend most of their waking hours in a state of suspicion, of products and services they buy, of people they interact with, of ideas and suggestions they are given. Because, more often than not, there’s always a layer of bullcrap that customers are mentally scraping and making their own deductions. And usually, the more the BS, the poorer the impression they have of what you have to offer.
Sellers will ridiculously inflate prices. Buyers will be aware to some extent, and both will go through the motions till they arrive at a common ground. And it isn’t just about price. It’s the same with quality, safety, and a lot of such critical factors. One hypes it, the other either falls for it to whatever extent, or doesn’t at all.
Rather than spend time in building quality products and services, we have come to rely more on confident BS based on an illusion of supposed facts that we have created, and what we pass on to every new employee at most companies.
More emphasis is given on teaching the shortcuts, rather than on the product/ service or business know-how. Employees too would rather learn some quick fake facts about something they’re trying to sell, rather than know what they offer, inside-out; so that they could perhaps better understand it, better understand the customer, and help build an even better product/ service.
Guess the meaning of ‘learning the ropes’ has, over the years, slipped down the very same ropes.
Our innate attitude is towards avoiding that extra mile, towards quick fixes, rather than in the direction of building something that lasts.
The way I see it, that extra mile today usually saves several hundred extra miles in the long run.