My Book on Design Thinking titled ‘Design the Future’

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Design the Future

Hi! As some of you might already know, my book on design thinking, titled ‘Design the Future’ is out!

Despite design thinking being several decades old, we are seeing increasing relevance in its application in our fast-paced lives today. I’ve read incredible books on the subject in the years I’ve been practicing it. However, I still find confusion & uncertainty among some of those who have been practicing it, as well as those merely trying to learn it.

‘Design the Future’ is an effort to reduce grey areas by building a stronger foundation. It covers the fundamentals, examples from around the world, and my observations, notes and learning of design thinking & human behavior.

If innovation, design thinking, problem-solving, human behavior or ideation are areas of interest, I’m sure you will enjoy reading this book.

Currently, paperbacks are on AmazonFlipkartInfibeam , and other online bookstores.

If you do read the book, I’d be grateful if you can leave me a review on Amazon.

You can reach me at ‘shrutin [at] ateamstrategy [dot] in’ with your views, or if you’d like me to answer any questions or doubts you might have.

Hope you enjoy reading the book & find it useful in supplementing your design thinking skills.

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Need Ideas? Dress Down

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Need Ideas? Dress Down

Despite the Mumbai heat, I don’t miss an opportunity to wear a suit. Especially to a first-time work meeting with people. However, things are different if the agenda of a meeting is problem solving or ideating. Then, I not just prefer, but also strongly recommend a casual dress code.

Why?

Think about the times you get the best ideas. It could be about work, about hobbies, about fitness, recipes, or even new businesses. I bet if you were to look back on your life, two locations might be the luckiest places to have a light bulb moment.

Starting with the second first, those were probably when you were in bed, or in the shower (or even in the loo for that matter). In bed, good chances are you’re either dressed light, or half naked. Then there is the shower. Remember frantically looking around for someplace and means of writing your idea, because you’re sure you’d forget if you waited till you finished. Like the hundreds of ideas before. Seemingly priceless ones that unwittingly got swept with the flowing water.

So, next time you’re sitting to brainstorm some great ideas for your business or at work. No, don’t stroll in in the buff. But strongly consider dressing casually. You and your teammates would be more at ease. You’d be able to think of ideas that might have otherwise remained elusive. Especially because you were busy adjusting your trousers around the thighs, or feeling the choking feeling of the tie around your neck.

Is it why most innovative companies are never stuck up about things like dress code? Seems obviously so!
So remember. Need ideas? Dress down!

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Job Quotas or Meritocratic Politics?

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Job Quotas or Meritocratic Politics?

Image: source

Developed countries continue to struggle to identify industries, areas of business, skillsets and employment opportunities that will make their workforce, abilities and manufacturing resources relevant again in a world of cheap labor and low cost manufacturing from developing countries.

At such times, instead of leveraging the inherent potentials we in India have, to gain more ground in the world; we stop and think, “how can we fuck up this great opportunity for us?”

Then, we hit jackpot: “Hmm, 27% quota in the private sector should really kill it. Look at the wonders its worked in education. Yeah, let’s do that.”

Instead, imagine politicians being elected based on merit of public work done. That, might be the only missing piece in the national development puzzle.

Here’s one of the articles about the proposed quota for reservations: link

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