Shrutin N Shetty Why Design Thinking is Here to Stay A close friend recently shared this article titled ‘Why Design Thinking will fail’, written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some of us friends, there was were points of disagreement on the article. Jeffrey does seem to have a good understanding of design thinking. This post, […]
Shrutin N Shetty Number Fifty-Four… …The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to see this online a long time ago. I am still in awe of it though. People in Ghana find themselves in unfavourable temperatures, with long […]
Shrutin N Shetty A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around ‘Innovation, Design Thinking and the Future of Work’ at the Indian School of Management & Entrepreneurship, for a batch of about 170 grad students from Vaze College. The most enjoyable session I’ve had so far. An ideation exercise […]
Shrutin N Shetty What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn’t know what he/she wants until we show them (remember ol Steve Jobs?) A bulk of the views I’ve come across so far lie on the side of ‘ask the customer’. However, it […]
Shrutin N Shetty In his book ‘Change by Design’, Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems or pursue complex opportunities. Unlike […]
Shrutin N Shetty In his book ‘Change by Design’, Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems […]
Shrutin N Shetty Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable innovation, and startup agility. The brand continues to enjoy a stronger following than even some religious cults. The iPhone surely leaves little to be desired […]
Shrutin N Shetty In his book ‘Change by Design’, Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. And what is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems or pursue […]
Shrutin N Shetty An Ideation Session at SIMSR The crack team at K. J. Somaiya Institute of Management Studies & Research (SIMSR) that made it happen… The 80+ exceptional minds that came up with some surprisingly amazing ideas… A point about how aggregators must ensure sufficient value-add to become profitable faster, and continue to stay relevant to customers… If they can come up with great […]
Shrutin N Shetty “What makes America so much more entrepreneurial and innovative than India?” That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind. But the world we live in stands witness to enduring American inventions – the airplane, credit card, transistor, laser, the computer and internet; with hundreds of inventions […]