Sunset Marmalade

Sunset Marmalade

Why are some brands killing the obvious in packaging design?

If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like a beautiful sunset. With strands of peel as if in suspended animation.

However, some leading Indian brands, and probably many others too in India and abroad, tend to put an ugly plastic label all around the jar, with the pictures of oranges and probably some marmalade too on it. Why not just let the product you’ve created, speak for itself?

A beautiful looking product like that, in a transparent jar, would sell itself. So why take the trouble to cover it up completely? Not like it is an excuse for the design, marketing and packaging folk to justify their jobs and salaries. It’s like those people who order an exceptionally tasty dish at a restaurant, and instead of diving right in, spend the next few minutes getting a perfect snap of the food. And then eat the food while distracted by the editing of the picture for social media.

Look at the bottom of the bottle, at the marmalade below the label. That’s what I’m talking about.

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