Be Your Best Judge

Be Your Best Judge

This is a small extract from Michael E. Gerber’s ‘Awakening the Entrepreneur Within’. Michael Gerber is the bestselling author of The E-Myth Revisited, E-Myth Mastery.

He says “Unfortunately, most businesses don’t close soon enough. They just linger on and on and on, surviving as best they can. Entrepreneurs should never create a business simply because it can survive. To do so would be to commit oneself to daily dying. Entrepreneurs create business that thrive.”

I guess that simply says a lot.

While starting companies is one thing, but something that entrepreneurs should always constantly do is judge or evaluate their business/ progress/ future growth, rather than losing sight of the big picture in the race to capture more market share…

Judging based on the business itself, competitors, and on the vision.

Many companies just seem to drag the eventuality, that way burning tons of money, sabotaging employee careers, and neither growing nor benefiting from the business.

Opposed to that, it sure takes the rare soul to accept defeat, wrap up, and fight another day.

And there is an advantage to that. Your big business could be based on the idea you get after you’ve freed your mind of a business that’s just trudging along. So be your best judge, and take a good call.

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