Goby the Fish

I recently came across an article about an initiative to create awareness about marine pollution.

Some folks living close to a beach (can’t seem to find the beach’s location), created a giant, transparent fish. Made of mesh and barbed wire, it had a signboard which read, ‘Goby loves plastic, please feed him.’

It made for a fun game for visitors, who helped fill it with trash lying around. But it probably also created a hard-hitting visual for everyone who saw it. A giant, transparent fish filled with plastic would leave a lasting impression in anyone compared to reading articles about marine pollution.

What’s concerning however, is that we humans are getting smarter by the generation. And yet it takes increasingly creative ways for us to register the consequences of the mistakes we keep repeating.

Source of the article: link

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If you run or manage a business, and innovation, strategy, problem-solving, customer experience or ideation are areas of interest, there are a few ways I can help. More about it here.

My book, ‘Design the Future’ is available as an Ebook on Amazon & Kobo, and as paperbacks across leading online bookstores including Amazon &Flipkart. I’ll look forward to your review on Amazon once you’ve read it.

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Context

One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another.

Often, in our enthusiasm to create something someone (a customer segment, employees, or even society), or to solve a problem for them, we tend to knowingly or unknowingly speed up the process. We skip the part of trying to understand the problem or the cause of it. Or the unexpressed need. We create, and we expect (or at least hope for) delight from those receiving our innovations or solutions.

This simple image I came across online gives great context to our urgency to solve problems or innovate. An infant is too young to realize or even see clearly, the flaw in this. If a simple flaw like this could be missed by most of us, what else might we be missing? How little effort are we taking to look at business innovation or problem-solving from the right ‘context’?

Source: link

Small efforts in understanding customer needs, go a long way. Apart from feeling appreciated and important, customers help us get closer to innovative solutions they are willing to pay for. The least we can do is look at their needs and problems from their perspective.

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If you run or manage a business, and innovation, strategy, problem-solving, customer experience or ideation are areas of interest, there are a few ways I can help. More about it here.

My book, ‘Design the Future’ is available as an Ebook on Amazon & Kobo, and as paperbacks across leading online bookstores including Amazon & Flipkart. Look forward to your review on Amazon once you’ve read it.

***

Look forward to your views. For similar topics that encourage reflection and discussion, follow or subscribe (top right of the page). You can also connect with me onLinkedIn and onTwitter.

Built In Your Image

CrystalPlanet : Built In Your Image

When we barely understand fellow humans, do you think AI will?

We encourage people to be objective, and not to be emotionally imbalanced. We even look down on the rare outburst by family or friends. Right?

And there’s a reason for it. Nobody likes someone who is always cranky. However, I wonder if even the rare outbursts or breakdowns by people we know, are really that bad.

For instance, people from smaller towns sometimes tend to be more attuned to their emotional side (by emotional, I don’t mean emotionally imbalanced, but rather, let’s say, ‘more human’ or warm, and also perhaps more easily offended) compared to those living in metros who, given the fast-paced life, often tend to be more disconnected and aloof to most things. Only, I don’t know if the metro way is the absolute right way, or the small town way, wrong.

Attending a lecture by Prof. Yuval Noah Harari seemed to at least slightly reinforce the thought, unless I missed some point.

Prof. Harari spoke of how organisations are and will continue to enhance human capability. And that while that would grow existing or new abilities in us, how it might shrink our emotional side, which in turn could be more detrimental than good. That seemed to explain the fast-paced pursuit in larger cities and our resulting disposition.

So have we, over the decades, even without biotechnology to enhance us, been gradually pushing ourselves to be more analytical at the risk of being cold and indifferent, while simultaneously punishing by isolating those who tend to be more emotional and arguably in turn, ‘more human’?

So while outbursts like road rage are never good, I am sure there are sufficient and more people out there, students, employees and others who are silently fighting their own battles, and each time they resist an outburst or an expression of their thoughts, and instead bottle it up, they perhaps end up doing more damage to themselves than good.

That is one part of the problem.

The other, more concerning part, given the above dilemma of whether we should allow people the occasional outburst without making it look like a forbidden crime, or not; is the fact that we know so little about human behaviour!

Yet we somehow seem to be alright with artificial intelligence being allowed to learn from us. With the possibility that someday there might be AI systems guiding nations about defensive or offensive actions. About how people are or might be, about how situations might pan out, and allowing man to indulge in his affinity for preemptive action.

It might also cause unstoppable actions on the part of AI. Unless we somehow feel optimistic that AI might in fact, help humans understand ourselves and each other better someday.

Because otherwise, it’ll just be like that phrase that went around during the early days of the computer… Garbage in..garbage out.

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If innovation, strategy, problem-solving, customer experience or ideation are areas of interest, you might enjoy reading my book, ‘Design the Future‘.
Ebook available on Amazon and Kobo, and paperbacks across leading online bookstores including Amazon, Flipkart & Infibeam.
If you do buy the book, would appreciate a review on Amazon once you’ve read it.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

A Poem for Design the Future

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future.

The poem itself is more priceless to me than the book. Really humbling.

Here it is.

Design the Future, what does it portend
What does it say, what message does it send
Does it help Managers in their work place
Or a simple layman in his home space

How can the processes that evolve
A family’s day to day problems solve
Or is it just solely business tools
Being espoused in some management schools

Well to clear the mystery of it all
Shrutin Shetty has taken a call
And made things clear by writing a book
That may well become the subject’s handbook

Friends, it may help giving the book a read
It may assist you in your hour of need
Solve the problem before others do
And get credit that is due to you.

– Ava and Jimmy


If you haven’t picked up my book yet, you can use the code JIMAVA here for a 25% off on the paperback. Paperbacks are also available across leading online bookstores worldwide, and ebooks on Amazon and Kobo.
If you do buy the book, would appreciate a review on Amazon once you’ve read it.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

Skill or Skin

A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.
Despite knowing this, the laws in some developed countries still use terms such as Black and White. Makes one wonder if they’re attempting to fix the problem, or merely formalize it.

And one might even justify the presence of words like Black and White saying a lot of people might be more aware of them, as opposed to things like African American or, all of whatever ‘white’ represents. But that’s where change needs to come. When a government decides not to use words that might continue a trend that too many people over centuries have fought to get rid of.

Even the darkest of Africans won’t be ‘black’, and even the fairest of white earthlings won’t be ‘white’, so if we can’t get rid of such tags just yet, maybe just make them more accurate…Black could be replaced by brown, ….and white by eggshell colour, or if you appreciate irony, ‘Navajo white’?
Equal or fair representation, I’ll admit, might need to be part of practice, so as not to have companies completely avoid potential candidates of a particular race from being a part of them.

But if we humans are developed enough to attempt to psychologically brainwash people of a certain race to force them into mainstream religion in Chinese camps in Xinjiang, are we also the people who in developed countries are incapable of devising ways to change the mindsets of hiring managers towards screening candidates based on skill rather than skin?

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If innovation, strategy, problem-solving, customer experience or ideation are areas of interest, you might enjoy reading my book, ‘Design the Future‘.
Ebook available on Amazon and Kobo, and paperbacks across leading online bookstores including Amazon, Flipkart & Infibeam.
If you do buy the book, would appreciate a review on Amazon once you’ve read it.

***

Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

The Point of disapPOINTment

The Point of disapPOINTment

With our high hopes, we do face the occasional disappointment. Not getting that promotion you worked so hard for. Having to postpone a holiday because of some reason, or difficulty in scheduling a meeting because someone’s too busy. How do you deal with such disappointments?

Here’s something I have learnt that seems like a great idea.

If you don’t get that promotion you really put everything to get, try to recognize the people working for you who have been doing the same thing for you. And whose progress might have been unrecognized or not rewarded by you.

Had to delay a long overdue vacation? Find someone on your team who is long overdue for a break. And let them have it.

Finding it difficult to meet someone you really want to? Give in to meeting requests from others that you would otherwise perhaps have ignored.

And so on. Get the drift? You’d be more at peace. And that seems to be the point of disappointment. It is perhaps an external factor that brings your attention to something you might have otherwise left unnoticed.

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My book on design thinking titled ‘Design the Future‘ is out. If innovation, design thinking, problem-solving, human behaviour or ideation are areas of interest, am sure you will enjoy this book.
You can get your paperback copy via Amazon, Flipkart & Infibeam and some other popular online bookstores.
Would be great if you could leave a review on Amazon once you’ve read the book.

***

Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

Upbringing

Upbringing

Here’s a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often.

You know how curious for information kids are. And parents often ask them to say or sing something they have learnt, in front of family or in the presence of guests? As a parent, try to think of the reason why you do this.

“What is your intent behind requesting your kid to say or sing something in front of the family and/or guests?”

Is it more for amusement (and possibly family bonding) or to show-off your child’ progress, or something else?

And in case it is for ‘something else’, what is that something?

Similarly, ask your parents the same questions. Especially if your parents aren’t all that literate (or if you have grandparents, ask them as well).

What’s the thought/ point behind this?

Back in the day, grandparents or parents didn’t always have access to the best of education. In such instances, they would often request their kid to say something they had learnt. Especially in the presence of visiting family or friends. Is it possible that was less for amusement, and more as a matter of pride or accomplishment?

Nowadays parents have obviously received a good education (in most cases). They usually know know more than their kid does (be it something as basic as English, etc.). In such cases, is requesting your kid to say something in the presence of others more for amusement, and less out of pride or humility that the elders might have felt?

How does this matter?

Is it possible that in the past, those kids would sense the the humility and pride, and in present times, would sense the amusement? And would the reactions of kids be different given what they sense? And does that influence their actions? For instance, would that feeling of humility or pride they saw in their elders push them to strive harder? And in more recent times, do kids see themselves as being entertainment for elders, and therefore sometimes tend to strive to please or entertain instead?

While earlier generations were overly concerned about “what society will think” regarding different aspects of their professional and personal lives, are the current and younger generations very different? Aren’t the younger generations also overly dependent on social acknowledgement, attention and approval, even though it might be for contexts different from those of earlier generations?

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My book on design thinking titled ‘Design the Future‘ is out. If innovation, design thinking, problem-solving, human behaviour or ideation are areas of interest, am sure you will enjoy this book.
You can order your paperback copy via Amazon, Flipkart & Infibeam.
Would be great if you could leave a review on Amazon once you’ve read the book.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

The Reaction Buffer

The Reaction Buffer

When you have a layer between the incident or the surrounding and your own thoughts and emotions, that is the space where you can evaluate your reaction to the external.

You can evaluate, you can learn from your reactions, and choose a different way to react to the next instance of a similar situation. That’s where you learn.

I don’t know how easy or difficult it is to create that layer. I just know it can be done.

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My book on design thinking titled ‘Design the Future‘ is out. If innovation, design thinking, problem-solving, human behaviour or ideation are areas of interest, am sure you will enjoy this book.
You can get your paperback copy via Amazon, Flipkart & Infibeam & some other popular online bookstores.
Would be great if you could leave a review on Amazon once you’ve read the book.

***

Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

My Book on Design Thinking titled ‘Design the Future’

Design the Future

Hi! As some of you might already know, my book on design thinking, titled ‘Design the Future’ is out!

Despite design thinking being several decades old, we are seeing increasing relevance in its application in our fast-paced lives today. I’ve read incredible books on the subject in the years I’ve been practicing it. However, I still find confusion & uncertainty among some of those who have been practicing it, as well as those merely trying to learn it.

‘Design the Future’ is an effort to reduce grey areas by building a stronger foundation. It covers the fundamentals, examples from around the world, and my observations, notes and learning of design thinking & human behavior.

If innovation, design thinking, problem-solving, human behavior or ideation are areas of interest, I’m sure you will enjoy reading this book.

Currently, paperbacks are on AmazonFlipkartInfibeam , and other online bookstores.

If you do read the book, I’d be grateful if you can leave me a review on Amazon.

You can reach me at ‘shrutin [at] ateamstrategy [dot] in’ with your views, or if you’d like me to answer any questions or doubts you might have.

Hope you enjoy reading the book & find it useful in supplementing your design thinking skills.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

Dr. John Virapen on the Greed of Pharmaceutical Companies

Dr. John Virapen on the Greed of Pharmaceutical Companies

Sometimes when you think about one particular country or another, and admire it for a great government, a transparent press, a robust healthcare ecosystem, and so on. Or when you believe the doctor when he tells you your child has an attention-deficit disorder, as he or she prescribes medication for it. Or when the little discomfort you went to the doctor with, suddenly transformed into something lethal-sounding. And urgently needing surgery. Let’s not always be so trusting and naive.

Here’s a talk by ex-Director of pharmaceutical major Eli Lilly. The global company ranks 132nd on the Fortune 500 list, with a 2017 topline of USD 22.87 billion. Late ex-director of the company, Dr. John Virapen, worked over 35 years in the pharmaceutical industry, climbing from a sales executive to becoming director. And as he climbed the corporate ladder, he realized, and even participated in the dirt his company was involved in. Bribing governments and media houses, the pharma industry is in a dirty loop to make people sick and then treat them.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.