Tag: Shrutin Shetty

College Industry Projects

College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the accountability pressures that full-time employees experience. And if there’s a stipend involved, what’s better than that, right?

Consider this…College ecosystems are increasingly focused on industry. And obviously so. But given a choice, every subject project would be an industry project. Top that with b-school obsessions with finishing school type skills to ace interviews. My own MBA program that I’m not too proud of, involved mostly visiting faculty who were really good at what they did, but for many of them, the concept of teaching was something like this… Early in the sem, they’d create ‘x’ number of groups out of our class. Then they’d take the syllabus, chop it up into ‘x’ topics. Each group would present a topic during each lecture. Convenient, right? A more relevant phrase that always comes to mind is, ‘the blind leading the blind.’

So for the heck of it, if we were to plot this trend of live projects forward, colleges themselves would become redundant. Since education exists online in far more affordable, consumable and convenient forms.

So is there something that can be taught at colleges that is tough to learn elsewhere?

I’d say values. Principles. Ethics. Interdependence. Servant leadership. Etc.

My concern with live projects early in a student’s college life is that their entire concept of industry work life gets influenced or shaped by their live projects. And if their value foundations aren’t strong enough, we get the kind of mess a lot of leading business schools (think ‘bar-word’) have created. The sole focus on sales and profit at any and all costs. The global environmental crises, deforestation, corporate glass ceilings, unequal pay, workplace harassment. This about one Harvard dropout Mark Zuckaberg’s moral compass with Facebook. Soak in the irony for a moment. Facebook and Cambridge Analytica conspired to rig elections around the world. And in 2017, Harvard University, based in “Cambridge” Massachusetts, awarded Zuckaberg an honarary Doctor of “Laws” degree.

I believe the first 1-2 semesters in any college should be more about building morals leadership with an industry perspective, rather than simply taking students and tossing them into the “big bad world”. Because it isn’t so much about learning skills. Those are easy to pick up on the job. But few teach you values in the industry. Do you want to leave your student’s future to that chance?

Managers & Leaders – For your Innovation & Business Growth Needs

a tree in the sunset
If you are a manager who is:
1. struggling with business growth
2. stuck with trying to create the next great product or service
…but don’t want the hassles of appointing consultants to help you out..
Till 14th September, I’m at the Innovation & Design site to be a sounding board for your growth or innovation challenges.
I’ll simply help clear the chaos and confusion, and nudge you towards possible solutions your team can work on.
How does this work?
On the site above [or is it below 😉 ], are specific services for leaders & managers (one-to-one) and for teams.
Pick the one that suits you best, pick a convenient day & time slot, and we’ll discuss your challenge and ways to solve it on a simple call (or video call).
The services have been priced to be affordable especially for those passionate changemakers whose company innovation budgets simply mean ‘out of pocket’. No hassles of long, expensive consulting assignments.
What after September 14th? The services move to my new company website, with more innovation-focused offerings.
#manager #leader #productinnovation #serviceinnovation #innovation 

Behavioural Law

Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was like putting a blanket over our susceptibility to biases and our irrational decision-making tendencies.

It took the path-breaking decades of work by 2002 Nobel Laureate (Memorial Prize in Economic Sciences) Daniel Kahneman, Amos Tversky and a few others, to identify and document common human mistakes that spring from our heuristics and biases. This led to the importance of the field of behavioural economics which should ideally replace all economic skillsets.

Going by that logic, I did a cursory check on the LLB syllabus in India and that at Harvard Law School. I also came across research papers and articles around behavioural law at institutes like Yale, Harvard, Cambridge. However, a generic search for Indian LLB syllabus and the Harvard Law curriculum did not show up any subject dedicated to psychology, behaviour, or behavioural law. Stanford mentioned it. However Yale Law did have a fair bit of behaviour covered.

Harvard Law curriculum

While the Harvard program had some 55o study modules, and while they certainly might be including aspects of behavioural law, the subjects list did not include anything related to it or behaviour, despite the importance one might associate with it.

One would imagine that given all the business and personal collaborations and disputes that occur across the world, institutes should have at least by now made human behaviour, behavioural economics and psychology a key part of learning.

You might wonder what it might include? While I wouldn’t exactly know how, I do know that legal professionals are well trained in attack and defense, both in documentation and in fighting cases. And they are adept at understanding the opposition for defense or attack; and identifying potential risk scenarios well into the future. However, armed with behavioural knowledge, they might be able to influence collaborations and solve disputes amicably simply with a better understanding of behaviour and therefore a better choice of words and strategy perhaps. One that could benefit all related parties themselves fairly in the short term, but also steadily influence a more collaborative human race in the longer term.

Many of us have seen those videos of Providence, Rhode Island’s chief municipal judge, Francesco “Frank” Caprio, who metes out ‘human’ and ‘humane’ justice. Someone receiving a judgement from him, or someone simply being spectator to his judgement might have a very different view of humankind. One that is compassionate and optimistic. In a world itching to accuse and punish, imagine the mindset change an entire global legal fraternity might bring about, if they had the superior maturity of Judge Frank Caprio.

Matchbox Design

Matchbox design

As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best, how long could you hold a lit match without burning your fingers.

Pic source: link

Back then, the SHIP matchbox was commonplace. Though I don’t remember them having the jokes at the back of each pack. This standard pack had 50 matchsticks in it. A common problem with any matchbox is running low on striking surface towards the end. It takes more attempts to successfully strike a match.

Then, HomeLites came out with a significantly bigger matchbox. These had 300 matchsticks in it. These seemed to have a bigger problem with the striking surface. Maybe it was the longer striking surface strips on each side that led one to make longer strikes. As a result, you’d have a lot of matches left, but striking a match would become increasingly difficult. You’d spot some unused section towards the edges and try striking it there.

Pic source: link

Anyway, recently I noticed a tiny design change with their matchboxes. And I think it might just solve the striking surface problem.

What they simply did, was replace the two long striking surfaces on either side of the matchbox, with a tiny dividing strip. So instead of two long striking strips, you now have a total of four smaller strips.

If you are overly disciplined, you might restrict yourself to one striking surface at a time. Then use the next one. The rest of us will randomly strike a match against any one of the four surfaces. Point being, with the shorter striking surface, we will unconsciously limit our strike action to that stretch. Am quite sure these new boxes won’t have that old problem.

Just an example of how a simple change to the matchbox design solves a problem that might have left many puzzled. A tiny break in the striking surface alters user behaviour in the right direction. And without necessitating any complex redesigning of the matchbox itself.

If you want to know more about exactly how matches work, read on…

[source of the excerpt below: link]:

The heads of safety matches are composed of a single part. They contain antimony trisulfide, potassium chlorate, sulfur, powdered glass, inert fillers, and animal glue. They may also include a water-soluble dye. Antimony trisulfide cannot be ignited by the heat of friction, even in the presence of an oxidizing agent like potassium chlorate, and it requires another source of ignition to start the combustion. That source of ignition comes from the striking surface, which is deposited on the side of the matchbox or on the back cover of the matchbook.

The striking surface contains red phosphorus, powdered glass, and an adhesive such as gum arabic or urea formaldehyde. When a safety match is rubbed against the striking surface, the friction generates enough heat to convert a trace of the red phosphorus into white phosphorus. This immediately reacts with the potassium chlorate in the match head to produce enough heat to ignite the antimony trisulfide and start the combustion.

Suicide Watch

Suicide Watch

Trigger Warning: This post contains thoughts on whether it is possible to identify people who might suddenly be at risk of self-harm or suicide. If this is not a topic of interest, or you are currently not in the frame of mind to read anything stressful, please close this tab.

Many of us experience helplessness when we hear of a suicide. Irrespective of if it was someone we knew, a celebrity, or a businessperson. Especially perhaps, if it was a student, a helpless farmer, or even an unknown name from some obscure corner of the country or the world. The feeling of helplessness still hits many of us.

Last week, there was a brief discussion on chat between some close friends and me. One friend was trying to find cues in old interviews of Sushant Singh Rajput. To see if there were tell-tale signs in them of any impending suicide intent. The authorities were right in saying one should not speculate based on almost no information. The helplessness, however, forces us to look for answers. To find an explanation that would turn helplessness into sadness or anger, or both. The mind prefers either to the state of not knowing coupled with helplessness.

It is also human tendency, to subconsciously look for early warning signs the person might have exhibited.
Maybe it is just our helpless attempt to undo the past.

A few things we need to remember. Firstly, depression is not the only cause of suicide. There are many other causes. They include psychosis and momentary lapses of reason (sometimes induced or aggravated by alcohol or drugs). As are helplessness in situations (a sudden financial loss, etc.), or a mistake. Native Japanese practiced Seppuku to preserve honour or as a form of self-punishment for serious offenses. Secondly, depression itself can have numerous underlying causes for it. And it is not easy for family, friends or outsiders to conclusively arrive at one or more causes for someone’s depression.

A lot of people suffer from a variety of concerns. From regrets about the past, social pressures, anxieties about the future, among many others.

Many simply learn to live with it. Some becoming increasingly numb to life itself. Others probably do not, and toy with self-harm. Some effects could range from binge eating to excessive drinking or drug abuse. And some could manifest as suicidal tendencies. That said, this post is not about identifying or helping address those suffering from depression.

The objective here, something I’ve wondered about, is a possible way to spot someone who might be close to a breaking point in dealing with their personal battles or thoughts or life itself. To see if it there is a way to identify those who might be at risk of self-harm. And to provide an intervention if possible. So that a good life would not be lost because of an unrelenting ecosystem or one’s condition or difficulties in trying to cope with it.

While one can only hope that people suffering from depression are getting the professional support they need, in my limited knowledge, I’d categorize those at risk of self-harm into two categories:
(i) those who have such thoughts from time to time, walking a tightrope; and
(ii) those who may not have considered self-harm, but a sudden change in their ecosystem suddenly makes it an option they consider

My thoughts are around possibly addressing the second kind. If one knows someone who is going through a challenging phase, and one hears of a case of suicide or self harm from someone either known to those people, or hailing from the same or similar professional field or having some other factors in common, one must consider the possibility that these people might be at risk. You could either directly or indirectly reach out even if just to check. Ideally without directly broaching the topic.

There are a few reasons I believe news of self harm by someone sharing common ground could increase risk of self-harm in some people. Firstly, in case of the same or similar professions, many people could be going through similar challenges due to either an employer or a sector slowdown or some other impact. The hundreds of farmers that have sacrificed their lives is a grim example of this. An inefficient sector with limited government support, irrational weather, scavenging money lenders and middlemen, all constantly fuel the recipe for disaster.

Similarly, a student going through a rough phase might be holding on. But on hearing of other instances of students causing self-harm, a previous never considered option might suddenly sound like a respite. Secondly, a common thread connecting two strangers could also cause one to cause self-harm on hearing about the suicide of the other. There have been a number of suicides among common citizens upon hearing of the death (even of natural causes or illness) of their favourite politician or movie star. Here, the thread linking the two is the admiration for their revered minister or actor.

Consider this: Say you had to work on a task that required a good measure of focus and skill. Would you have a greater chance of succeeding if you had an audience cheering you on? Or if the same audience repeatedly cautioned you about the risks of failure?

I think I know your answer. Similarly, words and actions of people have subconscious effects on us. More so if we share some commonality with them. A hostile crowd in a foreign playground might not affect us half as much as a hostile crowd on our home ground.

So, what can we do to intervene? While not easy, one can sometimes spot people in one’s circles who are going through a challenging phase. Even if they don’t directly tell us. We could then try reach out to them or increase the support ecosystem for them. To try and lighten the burden or ease off the scales, which might be at dangerous levels. Or we could refer or bring to them the professional support needed.

Here’s an earlier post, Death and the Maiden, where I shared some variables that might compel someone to cause self-harm.

And here’s a very well thought out post you must check out. It’s by The Depression Project, about telling signs.

Thoughts and ideas welcome!

Jane Elliott

Jane Elliott

Jane Elliott: image

Heard of Jane Elliott?
She’s an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary “Blue Eyes-Brown Eyes” exercise that she conducted in her classroom, 50 years ago.
Get a quick overview of her Blue Eyes-Brown Eyes exercise here. I first came across this a few months ago and thought it was exceptional.
Now, Jane recently spoke about world maps, racism, and a bit about her childhood. The stuff about maps really shakes, or at least shook my foundation about maps. Like me, you might just ask yourself what in the world is actually true, if something as fundamental as a map could be distorted that much.
Check out the interview here.
What an inspiration, this woman is!

Vertical Stapler

Vertical Stapler

Image: source

Over the years, I’ve found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though.

One early need I found for a better stapler was during my venture capital days. In an effort to reduce paper wastage, whenever a draft review report needed to be printed, I’d use the book format print option available on the office printer. The printout then just needed to be folded down the centre. You then needed to open the stapler arm, put it along the fold, and press. The ends of the staple pin popping out on the other side would then need to be folded in. Having a vertical stapler (if there is such a thing) would have been so much more convenient.
Why? Because it would allow you to slide the stapler along the fold, and staple. The current design would not allow you to reach the centre fold to staple without opening the lower arm.

What’s even tougher, is when you need to staple the ends of a paper cone. A few different prototypes have had paper cones as part of it. The stapler just wouldn’t reach anywhere near the tip of the cone. Here, a vertical stapler would be very useful.

But when you think about it, the existing stapler design would not work for a vertical stapler. In the regular ones, the two ends of the pin make contact with a surface at the same time, enabling a symmetrical clip being formed.

With a vertical one, using the existing design, one end would make contact first, and this would most likely deform the pin before it is punched in.

Then I came across this interesting D-I-Y article for a vertical stapler.

Source: https://www.instructables.com/id/DIY-vertical-stapler/

One alternative would be where the mould section of the lower arm of the vertical stapler is tilted upwards a bit to enable uniform contact of the two ends of the pin. However, that too would not help with accessing tough-to-reach areas and staple them. Perhaps if the finger grip moulds at the end were gotten rid off and the arms of the stapler ended slightly more pointed, it would allow a better reach.

Seen anything even remotely similar to what I described? Or can you think of any alternate solutions for stapling tough-to-reach areas on sheets of paper?

Do you own, manage or work at a company, and are faced with business challenges or the need for innovation for growth? Get in touch! More here.

Also, check out my book: Design the Future – talks about innovation, customer insights & design thinking.
Ebook: Amazon. Paperbacks: Amazon & other online bookstores.

Bitter Gourd Chips

Don’t worry, this is not a lock-down, culinary achievement post!

I recently had these bitter melon/gourd (karela in Hindi) chips. An interesting paradox – using an ingredient that’s great for health and known for reducing cholesterol, and then deep frying it is fascinating. But the result, are chips that are far better than potato wafers or banana chips. And you might even get this subtle sub-conscious reassurance that you’re eating something healthy.

Creating and Understanding Customer Feedback

A waffles order packaging (doesn’t it look like a Viking head?)

Creating and Understanding Customer Feedback

If you’ve ever ordered waffles online, most likely they’ll come in one of two kinds of packaging. One is clean like in the pic above. The other is where all of them in thin paper holders will be stuffed into a box. Quite messy.

Anyway, say you ordered a few dishes for dinner via a food ordering app from a local restaurant. packaging by the restaurant is horrible. The food has leaked into the outer bag, and slightly onto other food containers below.

However, the food itself is delicious.

Now consider you ordered from another restaurant on another night. Exceptional, airtight and impressive looking packaging.

However, the food tastes somewhere between horrible and just-average.

Now, if both restaurants, or even the food ordering service used a simple rating mechanism, chances are, both restaurants will be oblivious to what customers love and hate about them.

The first restaurant might see a bad rating and think their food sucks. The packaging quality never crossing their mind.

The other restaurant might feel proud with a high rating, assuming it was for their food, while customers struggle to consume it. Or they might think the bad rating was because of some delivery error or delay.

If you are going to take the trouble to capture user feedback, take a little more trouble to capture more detailed feedback. Because vague feedback can sometimes be more dangerous than no feedback.

Without boring the customer, try and split up your service feedback into its components. In the case of the home order, it could be the food quality, packaging quality and service delivery. For a product, it could be the effectiveness of the product (in doing the job), ease of understanding and use (instructions, design simplicity, etc.), and effectiveness of customer service (if it comes to that).

If you own, manage or work at a company, and are grappling with a complex challenge or are in need of innovation for growth, get in touch. More here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon & Flipkart.

Can We Do Better than CSR?

Can We Do Better than CSR?

In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a certain turnover or profit, to spend 2% of (their three-year annual) net profit on CSR activities each financial year.

Allotting profits to CSR in general, and to the environment in particular however, seems more a post-mortem thing to do. Especially now that we humans have brought the world to the brink, with regard to the climate, animal and plant life.

Because that is how CSR seems to be designed. Conduct business in any manner you please. And at the end of the year, give 2% towards corporate social responsibility initiatives. And you are absolved of ecological sins committed inadvertently or otherwise, in the course of business. The 2% seems like a ‘no-questions asked’ opportunity for redemption, irrespective of the damage done.

What if, instead, companies could be made to be responsible from the time they start business? If every action, employee, step and process for an existing business was also committed to align with environmental needs?Not in a punitive way. But maybe a set of guidelines that businesses could introduce towards becoming more holistically responsible from the starting line. Perhaps the corporate ministry could help.

What if companies could be made to be responsible for every action, employee, step and process?

Patagonia, the American outdoor clothing company. Founded in 1973, it has been striving to align increasingly with environmental needs. It commits 1% of total sales to environmental groups, and a few years ago, donated 100% of its Black Friday sales to environmental organizations. This company should provide for some inspiration. A close friend recently shared this interesting article about its founder, Yvon Chouinard, and his views on sustainability, and why it’s not too late to save the planet. Interesting read.

Build responsibility into the corporate or startup value system and into everyday actions of all employees of the company. That’s the only way we can collectively grow without triggering global catastrophes each year.

Monte Fitz Roy, a mountain in Patagonia

If you own, manage or work at a company, and are grappling with a complex challenge or are in need of innovation for growth, get in touch. More here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon & Flipkart.

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