A Session on Innovation, Design Thinking & The Future of Work
Earlier this week, I was invited to conduct a session around ‘Innovation, Design Thinking and the Future of Work’ at the Indian School of Management & Entrepreneurship, for a batch of about 170 grad students from Vaze College. The most enjoyable session I’ve had so far.
An ideation exercise I conducted, had the students thinking of ideas to replace the irreplaceable smartphone. And what innovative ideas they were!! Absolutely impressive! I barely heard 6-7 ideas for fear of running out of time. If only there was enough time to hear all the ideas.
The session started with about 4-5 students believing themselves to be creative and innovative. By the end of the session, over 80% of them believed they were innovative and creative. It was a truly humbling experience. With these brilliant folk entering professional life soon, the future looks promising!
While I’d really like to list out some of the ideas that the students came up with during the session, I’ll resist the temptation. In the hope that at least some of them would pursue their idea and make a world-transforming business out of it in the near future.
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In comparison, I’ve always found it easier to interact with people from industry, comfortable with discussing anything from industry problems, current affairs, new ideas, etc. Interacting with freshers, often makes me a little nervous. They are highly impressionable minds after all, often easily influenced. That leaves us with a great responsibility when advising them on matters such as career, ethics, values, etc.
One popular concern among these students was fear of the possibility of landing a job that might involve sales.
A lot of us are not too fond of marketing, and many detest sales. Selling has always been that inhuman task of lowering ourselves, often to the point of unimaginable desperation, to close a deal, before moving to the next one.
I attempted to change their impression of marketing and sales with a simple change of perspective. I hope you too find some benefit in it that helps in some aspect of your career or business.
We have come a long way to the times we currently live in. From times when we had a limited set of friends, and everyone knew what was going on in their lives. To now, when friends are in the hundreds or thousands. Mostly online, many strangers, some we’ve never met, and most we almost never interact with.
Given this reality, whenever we want to convey events, achievements or updates about us, we post things online. We tweet it or blog about it, or convey it in some such way. Be it selfies with a Starbucks cup, a new job, a marriage, loss of a family member, a holiday, a new pet, anything. We convey it online to our friends.
If you have done one or more of those, ever, don’t you think what you’ve been doing is a form or part of marketing? As is with our resumes and the confidence with which we speak at interviews. Which means we are already marketers to some extent, and have been doing a decent job with marketing ourselves. How cool is that?
Now all we need to do is extend that skill to our jobs if it demands so. Identify what differentiates the products/ services we are trying to sell from that of our competitors, and convey the same to prospective customers with the logical and convincing points that we’d like to hear, were we being convinced to buy that product/service.
This won’t make you a killer salesperson just yet. But hopefully it will warm you up to the concept of marketing and selling.