SUV Drivers – Look Out

India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among things that haven’t grown, is our sense of driving and responsible presence on the road. India’s roads are getting more dangerous. And the higher seated […]

How Well is Tata Motors Connecting Aspirations?

Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents an image of the ideal […]

Design Thinking: An Idea for Tesla’s Supercharging Wait Time Problem

An idea using a Design Thinking mindset, for Tesla’s Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first versions of electric motor driven vehicles dating back to 1828! That’s when Hungarian Ányos Jedlik invented a type of electric motor and a model car […]

A Design Question: Turn Indicators on Cars

Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I’ve noticed that the entire rear light cluster has been shrinking in size on some cars. And in some, the turn indicators are designed or placed in a way that possibly defeats its purpose. A car’s rear lights cluster includes reversing lights […]

A Rural Electric Ride

A Rural Electric Ride While a lot of us are busy in our world of self-indulgence, it’s reassuring to know there are Indians like Ratan Tata, who’d go the distance with regard to businesses that positively impact to one or more segments of the population. I’m speaking about the Nano in particular here, the world’s cheapest car that was inspired by […]

Ironman: Heroes Aren’t Born, They’re Built

“I’ve been called many things. Nostalgic is not one of them.” -Tony Stark Many of us have been anxiously awaiting Ironman 3 [not sure if my connection was slow, or if the official movie site expected me to wait for Ironman 4 while it loaded]. Anyway, I saw the Audi commercial a few days ago. It showed the electric sports car from […]

It Could Have Rained Nanos

Sure the Tatas have had their share of tough n’ rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the right time. It just struck me, what stopped them from making a kick-ass tv commercial for the monsoon season. Am sure for bikers riding through […]

Drivin’ me Nuts.!

you are driving one morning to work. nice weather, relatively low traffic. ‘i’m finally going to reach well before time’, you think to yourself. just at that moment, a speeding cab whizzes to your left, suddenly cuts you without a signal or warning. you snarl, and then immediately think that it feels like a really great day, full of positives, so you wouldnt want to ruin it by getting into a foul mood over a crazy driver. you near a signal, nearing a car in the next lane, who appears to be somehow drifting towards your lane. you honk lightly. you think he’s getting back into his lane but just as you’re real close to his car, he honks back and swerves in your direction. your brakes screech the car to a halt, and your still wondering if that actually happened.
Grrrr..!! that does it. that driver’s going down, you tell yourself, as you floor the accelerator and veer into the last lane and align yourself in perfect striking position.

Ease up…On the Throttle

Ever been late to get somewhere, and you got stuck behind a car driven by an old woman or man, or maybe even a learner who’s instructor managed to pick the same road on the same day when you were late and crossing it. Or even the one who’s so busy chatting with their co-passenger, that driving becomes almost an external, disconnected event for them.