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The Earning of Trust.
I recently subscribed to NewsLaundry. It is a very young but self-proclaimed “media critique, news and current affairs portal”. It claims to operate on the obvious but often forgotten premise that news should be for the masses. And not for advertisers, or to distort reality for the masses.
Current times are seeing increasingly low times for the media and the news. Between fake and distorted news, influencing an action in the masses has been reduced to an equation. And those who can just manage to see beyond the superficial intentions, can see a much greater rot.
Having worked extensively in the small & medium business and startup space for over a decade, it got me thinking of the growth of a startup, which in many ways, is directly comparable to the growth of an individual. Words and deeds, and the way people treat others, etc., all add or subtract from their reputation.
In the business world, I have seen some truly promising startups struggle. And in some cases, the only holding them back, the limited reputation due to their recency in the game. On the other end of the spectrum are large companies. Already having established reputation, benefits they enjoy are often disproportionately higher than their incremental capabilities and passion. All thanks to reputation. To summarize that, the life of a business starts with abilities and energy that often far exceeds the reputation it commands; till, over time, it gets to a stage where it has the reputation it needs, but then must ideally invest into ability and energy to maintain it. Something often forgotten.
In an ideal scenario, it should have been the veterans of media setting examples for every starry eyed journalist passing out of college, on what media truly stands for in a domestic and a global setting. In reality, however, many of them have reduced themselves to being corporate or political (or both) mouthpieces. Essentially having sold their souls to ‘influence the masses for power and profits’ kind of devils.
Which paves the way for the startups to step in and do what the stalwarts should have. Clean up the mess. Many years ago, when I started my design strategy consulting practice, I had written a few lines about the importance of these startups and young companies. Sharing the same here:
“Time and change are formidable resistances for even large, global companies. Imagine then, their effect on Start-ups and Small & Medium Businesses.
The world however, needs more enterprising young companies, to lead global innovation, to keep larger businesses on their toes, and to maintain a good pace in innovation and technological advances for the benefit of mankind. In fact, most often, it is these young, innovative companies that are also closest in touch with present and future needs of consumers, understanding and responding rapidly to global and local problems with innovative and logical solutions.”
By the looks of it, seems like the young will also have to be the ethical torchbearers of the industry. The journey will be challenging and mostly uphill. And the possible reward? Future generations of truly free and ethical minds seems like a worthy enough goal to make this seemingly impossible pursuit meaningful. Wishing NewsLaundry the best on its journey to keep news unadulterated!
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