Hi! Thanks for stopping by. I am Shrutin Shetty. I am currently captivated by the Consumer Products space, and I use behaviour and design as foundational blocks. I am based in Mumbai (India).
After over a decade as an independent innovation and growth strategy consultant to over a hundred enterprising young services companies across sectors (consumer technology services, education, hospitality, healthcare, among many other sectors in India, Hong Kong, Singapore, Oman, Abu Dhabi and the United States); prior to which I worked in venture capital, in industrial robotics, metrology, and in the BPO sector;
I am now focused on the global consumer products sector, with the intent of both conceptualizing and creating a range of world-class, thoughtfully-made everyday products under my own brand, as well as guiding global companies committed to creating thoughtful and innovating products for their customers.
Click the nice Blue button below to schedule a 30-minute virtual consult to discuss a new consumer product idea you are working on or even just thinking about:
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My perspective and set of skills are found at the intersection of behaviour, innovation, design thinking and strategy.
Innovating at www.ProductInnovator.in | Blogging at www.ShrutinShetty.com
Author of ‘Design the Future’ (my 9-step process simplifies Stanford’s 5-step Design Thinking model), and, ‘Main Batata Hoon’ (a collection of short stories that surface counterintuitive behaviour in us as individuals and as a society).
My overarching objective is to directly and indirectly shape a better world.
This is my personal blog where I express my views, observations, experiences & ideas. Your views and inputs are welcome. Sign up to stay updated on posts. I’m also on LinkedIn (sometimes). Look forward to our interactions here.
Please note: I do not claim credit for any images on this site (except ones I’ve clicked myself). Images on the blog are copyrighted to their respectful owners. If an image on this blog belongs to you and do not wish for it to appear on this site, please email me with a link to said image, and it will be removed.
Great goal Shrutin! Unfortunately, the barriers you have outlined exists in all resource constrained and resource limited countries. If you can achieve it for India, maybe you can test your model on the other BRICS. I’m Brasilian American and it is unbelievable the amount of challenges that exist to conduct simple business.
I’m in awe of you and know you will create a viable model!
Thank you Clarissa.! Great or not, it sure is a challenging goal. I’ll surely be working toward it. And just so you know, your comment and confidence in me isn’t creating any performance pressures whatsoever. 😉
By the way, Ms. Behavioral Science expert; I sure could use your help on this. In case you’re interested, let me know. I’m still at the starting line anyway. And can I have your email id [I see a suspicious looking hotmail id here, that yours?] I’m at +++++++++++++++. As soon as I get a little more clarity on things, will connect and see if we can take on the big challenges and changes.
Thanks again for the inspiring comment.! Stay awesome.!