Lose some…Win 'em all.!
There's a peculiar contradiction at the heart of how products get built. Startups obsess over shipping fast, every week without a new feature feels like falling behind. Meanwhile, the giants move with glacial, almost arrogant…
Every product team has a mental image of their user. The problem is that this image tends to be assembled from existing data; who are currently buying, what they currently do, what they currently say…
There is a quiet assumption embedded in most product roadmaps: that more capability means more value. It sounds reasonable. It rarely survives contact with actual users. Service Focus: In 2018, Snapchat redesigned its app with…
“Failure” is a verdict. A “prototype” is a question. That single re-frame changes everything. When we apply a design mindset to our own behaviour, setbacks stop being judgements and start becoming data. We observe rather…
Discover the Unconventional What does a traditional Ukrainian folk dance have to do with a 396–1 boxing record? In my book, Main Batata Hoon, I explore the fascinating story of Vasiliy Lomachenko, whose legendary dominance…
Most people think innovation is about having brilliant ideas. Here’s the uncomfortable truth: ideas are arguably the easiest part of the entire process. The real work is before and after it. The most transformative products,…
There's a particular kind of problem that doesn't get solved in meetings. It sits with you, in the margins of a product review, in the pause before you answer a stakeholder's question, in the nagging…
Writing my books, Think Like an Innovator and Design the Future was, in many ways, an act of distillation; years of consulting work compressed into frameworks and principles that could travel further than I could.…
Every product you’ve ever loved was designed by someone who first tried to understand you. Not your demographic. Not your purchase history. You! Your frustrations, your workarounds, your unarticulated wishes. This is the engine behind…
The world has massive problems with "cool" solutions that create even bigger disasters. From the 1950s, we solved convenience with plastic, and now we’re literally breathing it. We solved the fossil fuel headache with Electric…
This was an amusing piece of news from this Monday where a corporator suggested imposing a London-style 'pay-to-drive' plan for South Mumbai in India. India has 4x the population of the US, sitting on 1/3rd…
Book recommendation below. ;) I stumbled upon what initially seemed like an interestingly different fitness service on Instagram. A few clicks in though, it turned out to be the same old behavioural science playbook at…
We have a strange fascination with frameworks. I certainly do. A framework is a visual shortcut that offers a bird's-eye view of a complex idea. It helps us find our bearings when we're overwhelmed by…