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  • Customer is King | Design Thinking | Human Behaviour | Ideation

    Should Innovators or Designers expect or hope Users to provide Solution Ideas?

    ByShrutin Shetty September 3, 2025

    Here’s a nice post by Nikki Anderson for anyone who’s debated whether innovators and designers should ask users for innovative solutions to their challenges, or if crafting the solution is solely the innovator or designer’s job. My short answer: A bit of both. In my experience, and as I have mentioned in my book ‘Design…

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  • Design Thinking | Improve | Management Mumblings

    Begin with the End in mind

    ByShrutin Shetty July 24, 2025

    Over the decades, many business leaders have shifted their mindset, from building companies that are ‘built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month. The collateral damage? Deep and widespread. Culture suffers when companies cycle through mass hiring and mass firing. CEO tenures focused on short-term metrics…

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  • Customer is King | Design Thinking | Human Behaviour | Innovate | Product

    Random musings on Lego Pricing and Positioning

    ByShrutin Shetty July 15, 2025

    I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego soon finds a more eco-friendly alternative to their iconic bricks. When buying Lego kits, I usually apply a simple thumb…

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  • Design Thinking | Heroes | Human Behaviour | Inspire

    Ever Find Yourself Asking ‘What Can One Person Do?’

    ByShrutin Shetty July 14, 2025

    Ever caught yourself telling someone, or even yourself, something like, ‘what difference can one person make?’, or ‘what can one person do?’ If you have, the name ‘Ferdinand Cheval’ might be one worth remembering. Born in 1836 France, he grew up to be a mail carrier (a postman) who cycled about delivering the post. In…

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  • Design Thinking | Human Behaviour | Life or something like it

    From Quality Revolutions to Design Thinking: Where Did All the Productivity Go?

    ByShrutin Shetty July 9, 2025

    Back when I was researching for my book, ‘Design the Future’, that simplifies design thinking for businesses and curious individuals, I noticed something striking. The popular 5-step Stanford design thinking model closely mirrors DMAIC, a much older and effective quality improvement tool. (My book simplifies the Stanford process, btw). Having studied some quality improvement, I…

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  • Human Behaviour

    Fragmented Societies

    ByShrutin Shetty July 8, 2025

    I recently read ‘The Social Animal’; an ok book with some ‘aha’ bits. One idea that stuck with me was about how societies are evolving over time. Over the past few years, I have kept asking myself that shouldn’t surviving something like Covid have brought us closer together? Instead, we’ve seen more conflict, division, and…

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  • Design Thinking | DTEveryday | Human Behaviour | Improve

    Tweaking User Experience – What more in the name of Novelty?

    ByShrutin Shetty June 30, 2025July 6, 2025

    “If it ain’t broke, don’t fix it” is advice often ignored in UX design. While some changes improve user experience by simplifying or enriching it, others, like Netflix’s recent TV layout overhaul, Kindle’s slightly complicated update, and LinkedIn’s confusing messaging interface, prove that unnecessary redesigns can frustrate users and disrupt what once worked seamlessly. This post dives into why thoughtful, user-centered design matters more than novelty for its own sake.

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  • Customer is King | Human Behaviour | India | Life or something like it | Management Mumblings

    The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

    ByShrutin Shetty June 10, 2025June 11, 2025

    Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one cannot extend a similar courtesy of understanding to large corporate giants in mature sectors who miss the forest for the…

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  • Customer is King | Design Thinking | Innovate | RattL-em

    Thank Me Later – Link Episodes on OTT Series

    ByShrutin Shetty May 20, 2025

    For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, “RattL ’em”; and subsequently, “…thank me later.” Just a small way of contributing to customer-centric innovation and striving to be among the best. Here’s an idea for OTT platforms that create original series: Many web series today feel…

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  • Design Thinking | Innovate

    Sunlight, Pillars, Tatami Mats and Organic Architecture

    ByShrutin Shetty May 7, 2025May 7, 2025

    I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow. And yesterday, I came across this clip (link) about Tatami, traditional Japanese floor mats, that I thought was similarly fascinating….

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