Design thinking… because our future depends on it.

Most, if not all of us are born creative. Any child trying to solve a problem or achieve something is proof of that. Their perseverance, and the unimaginable ideas the come up with speak only of creativity. And yet, as we grow up, we sacrifice that creativity for logic and process.

In our ever-changing business environment, we have had our share of situations where all the logic we have can’t seem to solve certain business problems. Be it about boosting business sales or delighting customers or creating a corporate environment of innovation. No amount of incentivizing or threatening sales and marketing personnel, and no amount of ‘carrots’ can solve people-problems that easily. There’s only so much you can expect them to sell an average product or service. And they cannot squeeze good ideas out of a team that is not in the right mindset.

That’s where I come in. Using a combination of human-centered design thinking, corporate strategy and principles of human behaviour, I help businesses understand customer (or employee) needs better. I then work with them to conceptualize products or services or solutions design that are more aligned to those needs, in turn helping business grow. Similarly, I help corporate teams break out of analysis paralysis and become more creative in their innovation or problem-solving efforts.

Design thinking helps go beyond traditional problem-solving and ‘meeting room innovation’, by helping gather spoken and unspoken user needs, and then create far-more relevant, effective and sustainable solutions and innovation.

This is what my 9-step version of the Stanford Design Thinking Process looks like:

These are four ways in which I can be of service to you and your company:

  1. My current service offering, by way of Rattl, is innovation and design strategy consulting to enterprising businesses globally.
  2. Rattl Call – a quick, convenient and affordable Consult-on-Call service available on Saturdays for Corporate Managers, young business Leaders, and Aspiring Entrepreneurs – where we use our blend of design thinking, strategy and behaviour to nudge them closer to solving their innovation or business challenge. 
  3. Get my book: Design the Future
  4. Follow my blog!

You can reach me at shrutin[at]ateamstrategy[dot]in or connect with me on LinkedIn and Twitter.