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Random musings on Lego Pricing and Positioning

I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego soon finds a more eco-friendly alternative to their iconic bricks. When buying Lego kits, I usually apply a simple thumb…

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Ever Find Yourself Asking ‘What Can One Person Do?’

Ever caught yourself telling someone, or even yourself, something like, ‘what difference can one person make?’, or ‘what can one person do?’ If you have, the name ‘Ferdinand Cheval’ might be one worth remembering. Born in 1836 France, he grew up to be a mail carrier (a postman) who cycled about delivering the post. In…

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From Quality Revolutions to Design Thinking: Where Did All the Productivity Go?

Back when I was researching for my book, ‘Design the Future’, that simplifies design thinking for businesses and curious individuals, I noticed something striking. The popular 5-step Stanford design thinking model closely mirrors DMAIC, a much older and effective quality improvement tool. (My book simplifies the Stanford process, btw). Having studied some quality improvement, I…

Fragmented Societies

I recently read ‘The Social Animal’; an ok book with some ‘aha’ bits. One idea that stuck with me was about how societies are evolving over time. Over the past few years, I have kept asking myself that shouldn’t surviving something like Covid have brought us closer together? Instead, we’ve seen more conflict, division, and…

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Tweaking User Experience – What more in the name of Novelty?

“If it ain’t broke, don’t fix it” is advice often ignored in UX design. While some changes improve user experience by simplifying or enriching it, others, like Netflix’s recent TV layout overhaul, Kindle’s slightly complicated update, and LinkedIn’s confusing messaging interface, prove that unnecessary redesigns can frustrate users and disrupt what once worked seamlessly. This post dives into why thoughtful, user-centered design matters more than novelty for its own sake.

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The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one cannot extend a similar courtesy of understanding to large corporate giants in mature sectors who miss the forest for the…

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Thank Me Later – Link Episodes on OTT Series

For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, “RattL ’em”; and subsequently, “…thank me later.” Just a small way of contributing to customer-centric innovation and striving to be among the best. Here’s an idea for OTT platforms that create original series: Many web series today feel…

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Sunlight, Pillars, Tatami Mats and Organic Architecture

I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow. And yesterday, I came across this clip (link) about Tatami, traditional Japanese floor mats, that I thought was similarly fascinating….

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How Should the Pedestrian cross the Road-2

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a basement parking lot, and this photo shows side by side, the aerodynamic and generally safer sloping front of the Honda…

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For More Inclusive Products and Solutions

When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and specifically about how they work around the challenge statement. And often, they do this from meeting rooms and offices, well…