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Product Miniatures improve Shopper Experience

ByShrutin Shetty

Product miniatures

 

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The King of Traumatic Times

ByShrutin Shetty

How Vijay and Siddharth Mallya are handling the whole Kingfisher Airline fiasco is appalling. In a similar situation, way back, Richard Branson sold his first and extremely-close-to-his-heart business, Virgin Records at the insistence of financial institutions, so that the resulting funds could be infused into Virgin Atlantic. He supposedly cried the day the company was sold to EMI….

Goby the Fish
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Goby the Fish

ByShrutin Shetty

I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can’t seem to find the beach’s location), created a giant, transparent fish. Made of mesh and barbed wire, it had a signboard which read, ‘Goby loves plastic, please feed him.’ It made for…

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A Pad Idea!

ByShrutin Shetty

A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through, just to buy/ wear a sanitary pad / napkin. Risking even his very marriage, Arunachalam’s empathy and resolve lead him…

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Segway

ByShrutin Shetty

With the stopping of production of Segways last year, but its more affordable robotic startup Ninebot doing well, one wonders if affordability must be integral to the success of a business depending on the business model and whom it aims to cater to.

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Be Your Best Judge

ByShrutin Shetty

Be Your Best Judge This is a small extract from Michael E. Gerber’s ‘Awakening the Entrepreneur Within’. Michael Gerber is the bestselling author of The E-Myth Revisited, E-Myth Mastery. He says “Unfortunately, most businesses don’t close soon enough. They just linger on and on and on, surviving as best they can. Entrepreneurs should never create…

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My 9 Step Version of the Design Thinking Process

ByShrutin Shetty

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…

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