Product Miniatures improve Shopper Experience
Product miniatures
“I’ve been called many things. Nostalgic is not one of them.” -Tony Stark Many of us have been anxiously awaiting Ironman 3 [not sure if my connection was slow, or if the official movie site expected me to wait for Ironman 4 while it loaded]. Anyway, I saw the Audi commercial a few days ago. It showed…
The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of “block your seat next to a lady” on your next bus journey. Yeah, I know. My eyes lit up too for a moment there. But no, buddies, your lifelong dream of getting a seat…
Rate Wisely Imagine the simple process of rating a book you’ve just read. Let’s say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that if it has even an average amount of useful stuff, you’d give it a good rating. Especially if it contained…
Just Like That I have always disliked the idea of businesses buying, and friends forcing ‘Likes’ on Facebook. The number of likes really skews the picture. It makes it difficult to differentiate between a business that has bought 300 likes from one that has earned 200 likes with quality business and customer delight. Surely, Twitter, feedback, and public reviews…
India’s Roads and Bottlenecks Bottlenecks and traffic jams on the streets. Are they an unavoidable phenomenon, or something we caused or created? Same with the lack of lane discipline in Indian drivers. Are drivers always to blame? Or could it be, that some part of the problem is because of how our roads are designed?…
The A-Z of Consulting I had recently uploaded a new presentation about the A-Team, a Management Strategy & Consulting service for Small & Medium Businesses that I run. Contrary to the general perception most people have about Management Consultants, I for one, try to keep our image informal, friendly and approachable. And we don’t make clients lighter by several lakhs for…