Product Miniatures improve Shopper Experience
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Product miniatures
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I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their lids. Now while these bottles are fine otherwise (except, plastic!), I wonder how many people who’ve bought them have…
Pic: source In light of the current Russian war on Ukraine, and similar tensions and wars over the past decades that have left thousands dead, millions homeless and helpless.. here’s stating some obvious thoughts that many are thinking about, but few seem to be saying. Paraphrasing a recent article on the retail landscape in India,…
Are you Sold to the Idea? Here’s a first post under a new category called ‘Management Mumblings’. I recently addressed and interacted with about 70 really smart MBA students, with whom I was sharing experiences from my corporate career, and about starting up and growing, with the objective of encouraging entrepreneurship. In comparison, I’ve always found it easier to interact with people from industry,…
Two Sides of The Same…Country Little over a decade ago, I had just learnt how to drive a car, and, sorry; I must learn to be specific. I had learnt to drive a car in India. Yes, here, it takes more effort, selfless commitment, definitely more skill, and sheer bravery to even just want to learn to drive…
PayTM’s user interface PayTM‘s web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the ‘Accept Terms’ checkbox on any application. Especially on a known one where we are almost at the end of an action or purchase. Then, it seems cunning…
Image: source When starting one’s business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible, to minimize risk. And both groups could defend their views till the cows come home. However, in most cases, it…
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