Life is a Highway

PayTM’s user interface PayTM‘s web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the ‘Accept Terms’ checkbox on any application. Especially on a known one where we are almost at the end of an action or purchase. Then, it seems cunning…
Image: source Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design. If we humans were to pick between standing for a minute on the front section of our feet or the heels of our feet, odds are we would be more comfortable on the front section. The…
Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while…
Lose Your Illusion Sometime last year, I had an interesting conversation with a friend’s girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the acute dearth of mental health personnel in the country (India) at the moment. I did some reading around that. The…
I had been seeing a lot of social media profiles with a ‘He/Him’ or ‘She/Her’ mentioned alongside the name, but didn’t completely understand the purpose. A close friend recently explained them as gender pronouns. Given in particular the LGBTQ+ community, the world needs to become increasingly sensitive to the different gender pronouns. Affixing it to…