Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product: The Challenge: 1.Pre-attached table-top – makes installation a challenge even for a 2-person team, as the table-top weight causes the…
Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or choices in a given situation or purchase event is a good thing. After all, who wouldn’t want more flavours in…
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My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…
Common problems startups face – A Design thinking outlook I have been directly associated with startups since 2006. That’s when I started my career as a member of a venture capital investment team. All the way to my recent years consulting them and young businesses, I have heard a multitude of problems that startups face….