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Category: Management Mumblings

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EntrepreneursManagement MumblingsThe known unknownYoung Minds

Different Kitchens

by Shrutin ShettyApril 30, 2026

There's a useful way to understand the difference between a corporate manager and an entrepreneur. Picture a MasterChef kitchen. The manager is told which dish to prepare. There are people everywhere: leadership priorities, team dynamics,…

Design ThinkingHuman BehaviourInnovateManagement Mumblings

When the Room Agrees Too Quickly

by Shrutin ShettyApril 27, 2026March 21, 2026

There is a particular kind of meeting that should make any product leader nervous: the one where everyone agrees. Anyone who has led a project of moderate complexity knows the exact opposite situation well enough;…

Customer is KingDesign ThinkingHuman BehaviourManagement Mumblings

Designing for the User You Have, Or the User You Want

by Shrutin ShettyApril 13, 2026March 21, 2026

Every product team has a mental image of their user. The problem is that this image tends to be assembled from existing data; who are currently buying, what they currently do, what they currently say…

Design ThinkingHuman BehaviourImproveManagement MumblingsProductThe known unknown

The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest

by Shrutin ShettyJanuary 6, 2026January 5, 2026

After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive…

Design ThinkingImproveLife or something like itManagement MumblingsProductivity

My Writing Journey so Far

by Shrutin ShettyDecember 23, 2025

It’s easy to look at a finished book and forget the chaos it came from. Recently when rummaging through an old box of papers, I found this (top left, circular diagram thing). That was from…

Design ThinkingImproveManagement Mumblings

Begin with the End in mind

by Shrutin ShettyJuly 24, 2025

Over the decades, many business leaders have shifted their mindset, from building companies that are 'built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month. The collateral damage?…

Customer is KingHuman BehaviourIndiaLife or something like itManagement Mumblings

The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

by Shrutin ShettyJune 10, 2025June 11, 2025

Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateManagement MumblingsThe known unknown

Everything as a Service

by Shrutin ShettyAugust 17, 2022

Pic: source   Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…

Design ThinkingHuman BehaviourLife or something like itManagement MumblingsThe known unknown

Don’t Worry, Nothing’ll Happen

by Shrutin ShettyMay 12, 2021May 12, 2021

What was missing before and during the 2007-08 global financial meltdown, and during the Covid-19 pandemic? Or during the Spanish Flu? Or in Nazi Germany? Something that perhaps could have prevented the resulting tragedies?  …

Design ThinkingInnovateLife or something like itManagement Mumblings

The Next Educational Diversion from our normal human behaviour

by Shrutin ShettyFebruary 6, 2021February 6, 2021

In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…

Customer is KingDesign ThinkingImproveManagement Mumblings

Segway

by Shrutin ShettyJanuary 8, 2021January 8, 2021

Not sure y'all heard, but Segway stopped production in 2020. Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit. Probably why, despite their universal popularity and…

ImproveInspireManagement Mumblings

What Inspires Your Startup?

by Shrutin ShettyNovember 22, 2017March 10, 2018

Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or…

Customer is KingHuman BehaviourLife or something like itManagement Mumblings

Tata Sky

by Shrutin ShettyApril 20, 2017

Image: source This is a heads-up for Tata Sky satellite television provider customers. Here's something Tata Sky has been doing as standard procedure, that I find questionable. If you're subscribed to an annual plan, and say  you…

Customer is KingImproveManagement Mumblings

Sharpen your Business Focus

by Shrutin ShettyFebruary 22, 2017February 22, 2017

Image: source When starting one's business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible,…

Human BehaviourImproveManagement Mumblings

Work to be Hired

by Shrutin ShettyJanuary 19, 2017March 24, 2017

One of the early screening processes to make it to the defense forces, is that of physical fitness. It is one of the more fundamental requirements of the job. Of course, subsequently, those who make the cut…

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