How to Organize the Brain Dump
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Attention Economy Metaphor
Many writers know the effort that goes into anchoring a complex, slow-cooked thought in a reader’s mind. When an idea grows deep and layered, our instinct is to hunt for a metaphor, a cognitive bridge that will help our reader cross to our side. Most metaphors are functional. A rare few are functional and brilliant…
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WT f UX
A bit about UI, UX and the worst kind of UI and UX, the seemingly invisible kind.
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Fierce Competition
Fierce Competition A lot of companies face problems from time to time. Let’s focus on problems that are controllable, i.e., outside of those to do with a declining economy, financial meltdowns, etc. In such situations, many business leaders have had to address shareholder concerns. And many of them justify the situation as ‘witnessing fierce competition’,…
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Customer Feedback, Ratings and Reviews
Here in India, we citizens as consumers don’t quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore, I was puzzled to find out that random surveys went out to retail customers of our Hewlett Packard products in…
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So what’s your Point?
Back in Engineering, a bunch of us close friends had the habit of asking ‘so what’s your point?‘, usually when one of us was sharing details about some important or serious incident with the rest. For instance, say a relatively shy friend was explaining about how he struck a conversation with a girl he had a…
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Towards a Better Mask – 3
An internal project under Rattl has been to try create a better mask for the (Covid) times. This is post #3.
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