Tag: book

A Poem for Design the Future

A Poem for Design the Future

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future.

The poem itself is more priceless to me than the book. Really humbling.

Here it is.

Design the Future, what does it portend
What does it say, what message does it send
Does it help Managers in their work place
Or a simple layman in his home space

How can the processes that evolve
A family’s day to day problems solve
Or is it just solely business tools
Being espoused in some management schools

Well to clear the mystery of it all
Shrutin Shetty has taken a call
And made things clear by writing a book
That may well become the subject’s handbook

Friends, it may help giving the book a read
It may assist you in your hour of need
Solve the problem before others do
And get credit that is due to you.

– Ava and Jimmy

If you haven’t picked up my book yet, you can use the code JIMAVA here for a 25% off on the paperback. Paperbacks are also available across leading online bookstores worldwide, and ebooks on Amazon and Kobo.
If you do buy the book, would appreciate a review on Amazon once you’ve read it.


Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

Rate Wisely

Rate Wisely

Imagine the simple process of rating a book you’ve just read.

Let’s say it is a non-fiction. Perhaps a business or even a self-help kind of book.

The normal tendency would be that if it has even an average amount of useful stuff, you’d give it a good rating. Especially if it contained one or more things you weren’t previously aware of. Let’s say you give it a 4 or a 5 out of 5.

Now let’s say not only did it not add any value, it was illogical or nonsensical. Or, to add to that, it wasn’t spellchecked or formatted well. You’d probably give it a 1.

Now for it to be a 2 or 3, it might have been stating the obvious.

Now, as you learn more and more about something, your knowledge about the topic increases dramatically. Which means, when you pick up a book on the topic, there’s a good chance you already know what’s in it. Which means you would either drop the book, or continue reading in the hope there’s something new to learn. Put differently, it would take real veterans to perhaps write about a topic so as to receive a 4 or 5 from you.

So if you do read the book, and you are the critical kind, you might be inclined to rate it average or poorly. And as you might read more books in that field, your general ratings might trend from 5 towards 1.

However, that would be the wrong way to assess a book. Especially if is factual or logical. And has been spellchecked and formatted reasonably well. It might actually be of great help, especially to amateurs in the field.

But imagine if the first few readers are highly intellectual people like yourself. You would all give the book a poor rating. And those amateurs who might have originally benefited from the book, might avoid it thinking. Almost as if assuming it would be a waste of their time.

So, rate wisely.


Look forward to your views. And if you liked this one, consider following/subscribing to my blog (top right of the page). You can also connect with me on LinkedIn and on Twitter.

Be Your Best Judge

Be Your Best Judge

This is a small extract from Michael E. Gerber’s ‘Awakening the Entrepreneur Within’. Michael Gerber is the bestselling author of The E-Myth Revisited, E-Myth Mastery.

He says “Unfortunately, most businesses don’t close soon enough. They just linger on and on and on, surviving as best they can. Entrepreneurs should never create a business simply because it can survive. To do so would be to commit oneself to daily dying. Entrepreneurs create business that thrive.”

I guess that simply says a lot.

While starting companies is one thing, but something that entrepreneurs should always constantly do is judge or evaluate their business/ progress/ future growth, rather than losing sight of the big picture in the race to capture more market share…

Judging based on the business itself, competitors, and on the vision.

Many companies just seem to drag the eventuality, that way burning tons of money, sabotaging employee careers, and neither growing nor benefiting from the business.

Opposed to that, it sure takes the rare soul to accept defeat, wrap up, and fight another day.

And there is an advantage to that. Your big business could be based on the idea you get after you’ve freed your mind of a business that’s just trudging along. So be your best judge, and take a good call.


Look forward to your views. And if you liked this one, consider following/subscribing to my blog (top right of the page). You can also connect with me on LinkedIn and on Twitter.

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