What Qualifies as True Innovation?

What qualifies as true innovation?

The word ‘innovation’ does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself.

If you take a moment to think about it, innovation is not as commonplace as we might assume it is.

If you had an almost infinite budget, and you created a cutting-edge product, that is innovation, but probably not a great one, at least in my book, unless it is easily affordable by a good section of its total user base.

What does that mean?

In my book, I take a few examples. One of a hand-built, limited-edition supercar. Perhaps only a hundred, or even just 7-8 of them ever built. Each one will come with an astronomical figure on the price-tag. High input costs, the best of components and skilled manpower, and a high sale price.

The W Motors Lykan Hypersport, only 7 made at € 3.1 milion each Source: link

That is not a great example of a true innovation, because only a few people would benefit from it, and it is easy to add technology with a huge budget.

Contrarily, what if a similar amount was invested on an early-warning system for storms or earthquakes that could benefit millions? Now that would be a true innovation!

Another example I mention in my book, is of the USD 120,000 Ottobock Genium X3 knee. It is a state-of-the-art prosthetic foot, also referred to as ‘the Maserati of microprocessor prosthetics.’ Again, at that price, only a few differently abled would be able to afford it to improve their lives.

Then there is the BMVSS fitted Jaipur prosthetic foot, that retails at USD 30-45. It has benefitted over 1.55 million people worldwide since the late 1960s when it was invented.

True innovation does not happen on huge budgets and unlimited manpower and resources. True innovation happens with constraints. Not just monetary constraints, but others too. But that is also when you sometimes get products or services that the world never forgets. Products or services that truly change lives

If you own, manage or work at a company, and innovation, strategy, problem-solving, and customer experience management are areas of interest, there are ways in which I can help your business grow. More on it here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon &Flipkart.

Anti-Crime Balls

Anti-crime colour balls

Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you recognize the thief outside in a crowd of people? Especially if he or she had an accomplice, and the bag exchanged hands?

Or imagine if a home or bank, or the ATM or even the ATM cash van is being attacked by one or more robbers. Depending on if they have covered their faces, and on how well-lit or dark it is outside, you may or may not be able to recognize the culprits, even if they were in front of you in a police line-up.So what might help in such a situation

Surprisingly, the Japanese have had a solution for over two decades. And a very simple yet innovative one. They have been using baseball sized balls made out of colour pigment. The compound has a shelf life of a few years

Banks and other medium-to-high risk places have them at the counters. In case of a robbery, the employee at the desk merely throws a ball at the thief. The balls break on impact, spraying the colour over a 10 meter radius area. And the colour does not wash off easily, so the police or others would be able to recognize them relatively easily, even in a crowd.

So while even the sight of these anti-crime colour balls sitting in a bowl at a counter were a huge crime deterrent, it was found that whenever a crime occurred, the chances of the attendant throwing one at the criminal (perhaps for fear for their own safety), only about 3% actually threw it.

Even if this innovative solution does not find actual human use, imagine its applications. They could be used as part of automated systems that deploy these upon people crossing restricted or cordoned off areas. Or in case of suspicious activity around ATMs or protected areas.

More about it here: source

If you own, manage or work at a company, and innovation, strategy, problem-solving, and customer experience management are areas of interest, there are ways in which I can help your business grow. More on it here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon &Flipkart.

Changing User Behaviour

Changing User Behaviour

I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read:

John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”

Nir Eyal

A recent member of the group asked if I could share examples of this.

I said any attempt by a company to break a customers habit toward a competitors product/service, is an example.

This concept needs to be looked at in context of a larger concept of value.

The book says that a product/service attempting to break an existing customer habit must offer 9-times more value than what the customer currently derives from something existing that he/she is habituated with.

One of my favourite examples, that I used in my book, is about keyboards. Interestingly, I found the same example cited in Hooked. This is about the QWERTY keyboard almost all of us are hugely familiar with. And the example of another product that attempted to replace it.
The QWERTY is a very old design. Early 1870s to be exact!

Along the way, a psychologist invented a keyboard called the Dvorak keyboard. After studying usage, he rearranged keys on his keyboard to increase typing speed. What was different, was that the most frequently used keys were put closer together and in the center. A user would spend less time moving to frequently used keys, which were now closer together. Thus Dvorak rightly claimed a significant improvement in typing speeds for anyone who used this new keyboard.

Want something that helps us improve our typing speed?
Sounds like a no-brainer, right?

Learning to use a differently-arranged device should not be too tough for humans from an ability point of view. Surprisingly, the Dvorak keyboard never really took off.

The Dvorak keyboard: image source

Look at the Dvorak keyboard in context of the above 9x benefit. Perhaps the benefit it offered was not high enough for users to leave an old habit (Qwerty). And learn a new one.

To wrap it up… The new guys are like Dr. Dvorak and team. They assume a better product that needs users to do things differently will be an instant success. What they don’t realize, is that users need to see a disproportionately high benefit first. It takes a hugely great product solving a pressing problem, to make customers learn a new way to do something. Little else incentivizes them enough. And in context of more recent startups, it takes astronomical amounts in funding to tempt users to change a behaviour. And that too with no guarantee they will still be around when the offers and freebies stop.

If you own, manage or work at a company, and innovation, strategy, problem-solving, and customer experience management are areas of interest, there are ways in which I can help your business grow. More on it here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon &Flipkart.

SHe

CrystalPlanet: SHe
How can we make it easier for them while dismantling the patriarchy?

SHe

Last evening, dad shared links to two tweets with me. Tweets from the UN Women and UNDP Asia-Pacific‘s accounts. Both tweets were about challenging patriarchal stereotypes this womens’ day. One of the tweets wondered if design thinking could be used to disrupt stubborn gender norms.

I don’t see why not!

Gender equality has been extremely elusive or random in society for centuries. And I really wonder how much change if any, witty memes and emotional ads can bring about. Because apart from the actual changemakers like organizations that have not blocked truly deserving women leaders from taking charge at their helm, or women of countries who have literally had to snatch their right to drive, and the small changes by individual in society, a lot of the noise is usually channelized by us only around one day in the year.

So thought I’d share a few views. In the hope we can build on them and make some real, everyday change.

Firstly, where do we start? If we’re to look at it from a design thinking point of view, best place to start is by framing the problem/ opportunity statement!

Ideally, UN’s (tweet) problem/opportunity statement is perfect – about ‘dismantling the patriarchy’. But frankly, we all know how we men have been over the centuries. Look at a developed country like the United States. It has been the world’s poster child when it comes to democracy, freedom of personal choice and expression, and a melting pot of world cultures. And yet, they still have not resolved racism, or completely legalized a woman’s freedom to abort, or rid all industries of corporate glass ceilings for women. And what’s worse, in some states, maternal mortality rates are so high, a woman might have better odds surviving childbirth in the back of a car in a third world country. None of this seems to make equality seem anywhere close, especially in still developing countries like ours.

So, while we can all behave naive and think we’re ‘driving change’ by telling regressive men and women to change; in one way or another, I’d rather frame a problem/ opportunity statement that aims at finding faster solutions than waiting for generations to pass, like we have done so far.

So, how about an opportunity statement that goes: How can everyday for a woman be made more well-balanced (as per her individual standard), so that she may live a much fuller and fulfilling life?

And some solutions or thoughts in that direction:

  • A collective online repository of household or work hackswomen from over the world can learn from or contribute their own innovative ways to balance or reclaim their average day (could be how to use an app differently, or a template to better manage schedules, or a popular service that could help outsource house chores, etc.)
  • Cook for more than one dayIf women need to cook, which often seems to be the case, they could make something for multiple days… (definitely not being pressured to cook once for every meal, as happens in some reserved communities). That way, if the men want more variety in food, they can either cook it, order home, or help with house chores to allow for more time to cook
  • Mobile apps (already mentioned in the UN article) – that make life more efficient for women, on the work or home front

Changes in a corporate culture are usually far easier to implement than at a societal level. So companies could tweak processes so as to allow women (and especially young mothers) a more flexible schedule if needed. The way corporate culture silently taught underlings to follow the boss’ instructions, we could have corporate cultures where an “express” is added to an request by a young mother. That way, she can complete the project as per her schedule, not having to wait on colleagues, thus reducing some of the chaos in her life.

The entertainment industry should really take it upon themselves to help shift world mindsets. With content they create, and more importantly, with the type of content they choose not to create or showcase.

Feel free to add to this, or get working on one or more of these. If you think I can be of any help with ideating on your change idea, drop me an email or something.

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If you run or manage a business, and innovation, strategy, problem-solving, customer experience or ideation are areas of interest, there are a few ways I can help. More about it here.

My book, ‘Design the Future’ is available as an Ebook on Amazon, and as paperbacks across leading online bookstores including Amazon &Flipkart. Do leave a review on Amazon once you’ve read it. Thanks!

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Look forward to your views. For similar topics that encourage reflection and discussion, follow or subscribe (top right of the page). You can also connect with me on LinkedIn and on Twitter.

Goby the Fish

I recently came across an article about an initiative to create awareness about marine pollution.

Some folks living close to a beach (can’t seem to find the beach’s location), created a giant, transparent fish. Made of mesh and barbed wire, it had a signboard which read, ‘Goby loves plastic, please feed him.’

It made for a fun game for visitors, who helped fill it with trash lying around. But it probably also created a hard-hitting visual for everyone who saw it. A giant, transparent fish filled with plastic would leave a lasting impression in anyone compared to reading articles about marine pollution.

What’s concerning however, is that we humans are getting smarter by the generation. And yet it takes increasingly creative ways for us to register the consequences of the mistakes we keep repeating.

Source of the article: link

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If you run or manage a business, and innovation, strategy, problem-solving, customer experience or ideation are areas of interest, there are a few ways I can help. More about it here.

My book, ‘Design the Future’ is available as an Ebook on Amazon & Kobo, and as paperbacks across leading online bookstores including Amazon &Flipkart. I’ll look forward to your review on Amazon once you’ve read it.

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Look forward to your views. For similar topics that encourage reflection and discussion, follow or subscribe (top right of the page). You can also connect with me on LinkedIn and on Twitter.

Context

One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another.

Often, in our enthusiasm to create something someone (a customer segment, employees, or even society), or to solve a problem for them, we tend to knowingly or unknowingly speed up the process. We skip the part of trying to understand the problem or the cause of it. Or the unexpressed need. We create, and we expect (or at least hope for) delight from those receiving our innovations or solutions.

This simple image I came across online gives great context to our urgency to solve problems or innovate. An infant is too young to realize or even see clearly, the flaw in this. If a simple flaw like this could be missed by most of us, what else might we be missing? How little effort are we taking to look at business innovation or problem-solving from the right ‘context’?

Source: link

Small efforts in understanding customer needs, go a long way. Apart from feeling appreciated and important, customers help us get closer to innovative solutions they are willing to pay for. The least we can do is look at their needs and problems from their perspective.

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If you run or manage a business, and innovation, strategy, problem-solving, customer experience or ideation are areas of interest, there are a few ways I can help. More about it here.

My book, ‘Design the Future’ is available as an Ebook on Amazon & Kobo, and as paperbacks across leading online bookstores including Amazon & Flipkart. Look forward to your review on Amazon once you’ve read it.

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Look forward to your views. For similar topics that encourage reflection and discussion, follow or subscribe (top right of the page). You can also connect with me onLinkedIn and onTwitter.

A Poem for Design the Future

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future.

The poem itself is more priceless to me than the book. Really humbling.

Here it is.

Design the Future, what does it portend
What does it say, what message does it send
Does it help Managers in their work place
Or a simple layman in his home space

How can the processes that evolve
A family’s day to day problems solve
Or is it just solely business tools
Being espoused in some management schools

Well to clear the mystery of it all
Shrutin Shetty has taken a call
And made things clear by writing a book
That may well become the subject’s handbook

Friends, it may help giving the book a read
It may assist you in your hour of need
Solve the problem before others do
And get credit that is due to you.

– Ava and Jimmy


If you haven’t picked up my book yet, you can use the code JIMAVA here for a 25% off on the paperback. Paperbacks are also available across leading online bookstores worldwide, and ebooks on Amazon and Kobo.
If you do buy the book, would appreciate a review on Amazon once you’ve read it.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

Skill or Skin

A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.
Despite knowing this, the laws in some developed countries still use terms such as Black and White. Makes one wonder if they’re attempting to fix the problem, or merely formalize it.

And one might even justify the presence of words like Black and White saying a lot of people might be more aware of them, as opposed to things like African American or, all of whatever ‘white’ represents. But that’s where change needs to come. When a government decides not to use words that might continue a trend that too many people over centuries have fought to get rid of.

Even the darkest of Africans won’t be ‘black’, and even the fairest of white earthlings won’t be ‘white’, so if we can’t get rid of such tags just yet, maybe just make them more accurate…Black could be replaced by brown, ….and white by eggshell colour, or if you appreciate irony, ‘Navajo white’?
Equal or fair representation, I’ll admit, might need to be part of practice, so as not to have companies completely avoid potential candidates of a particular race from being a part of them.

But if we humans are developed enough to attempt to psychologically brainwash people of a certain race to force them into mainstream religion in Chinese camps in Xinjiang, are we also the people who in developed countries are incapable of devising ways to change the mindsets of hiring managers towards screening candidates based on skill rather than skin?

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If innovation, strategy, problem-solving, customer experience or ideation are areas of interest, you might enjoy reading my book, ‘Design the Future‘.
Ebook available on Amazon and Kobo, and paperbacks across leading online bookstores including Amazon, Flipkart & Infibeam.
If you do buy the book, would appreciate a review on Amazon once you’ve read it.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

Upbringing

Upbringing

Here’s a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often.

You know how curious for information kids are. And parents often ask them to say or sing something they have learnt, in front of family or in the presence of guests? As a parent, try to think of the reason why you do this.

“What is your intent behind requesting your kid to say or sing something in front of the family and/or guests?”

Is it more for amusement (and possibly family bonding) or to show-off your child’ progress, or something else?

And in case it is for ‘something else’, what is that something?

Similarly, ask your parents the same questions. Especially if your parents aren’t all that literate (or if you have grandparents, ask them as well).

What’s the thought/ point behind this?

Back in the day, grandparents or parents didn’t always have access to the best of education. In such instances, they would often request their kid to say something they had learnt. Especially in the presence of visiting family or friends. Is it possible that was less for amusement, and more as a matter of pride or accomplishment?

Nowadays parents have obviously received a good education (in most cases). They usually know know more than their kid does (be it something as basic as English, etc.). In such cases, is requesting your kid to say something in the presence of others more for amusement, and less out of pride or humility that the elders might have felt?

How does this matter?

Is it possible that in the past, those kids would sense the the humility and pride, and in present times, would sense the amusement? And would the reactions of kids be different given what they sense? And does that influence their actions? For instance, would that feeling of humility or pride they saw in their elders push them to strive harder? And in more recent times, do kids see themselves as being entertainment for elders, and therefore sometimes tend to strive to please or entertain instead?

While earlier generations were overly concerned about “what society will think” regarding different aspects of their professional and personal lives, are the current and younger generations very different? Aren’t the younger generations also overly dependent on social acknowledgement, attention and approval, even though it might be for contexts different from those of earlier generations?

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My book on design thinking titled ‘Design the Future‘ is out. If innovation, design thinking, problem-solving, human behaviour or ideation are areas of interest, am sure you will enjoy this book.
You can order your paperback copy via Amazon, Flipkart & Infibeam.
Would be great if you could leave a review on Amazon once you’ve read the book.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.

The Reaction Buffer

The Reaction Buffer

When you have a layer between the incident or the surrounding and your own thoughts and emotions, that is the space where you can evaluate your reaction to the external.

You can evaluate, you can learn from your reactions, and choose a different way to react to the next instance of a similar situation. That’s where you learn.

I don’t know how easy or difficult it is to create that layer. I just know it can be done.

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My book on design thinking titled ‘Design the Future‘ is out. If innovation, design thinking, problem-solving, human behaviour or ideation are areas of interest, am sure you will enjoy this book.
You can get your paperback copy via Amazon, Flipkart & Infibeam & some other popular online bookstores.
Would be great if you could leave a review on Amazon once you’ve read the book.

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Look forward to your views. And if you liked this post, do follow or subscribe to my blog (top right of the page) for similar topics that encourage reflection and discussion. You can also connect with me on LinkedIn and on Twitter.