Hi! Thanks for stopping by. I’m Shrutin Shetty, a Mumbai (India) based product innovation consultant currently focused on the consumer products space.
After a decade working as an independent innovation and growth strategy consultant to over a hundred enterprising young services companies across sectors (consumer technology services, education, hospitality, healthcare, among many other sectors) in India, Hong Kong, Singapore, Oman, Abu Dhabi and the United States, I am now committed to help consumer product companies grow by working with product leaders and teams to better understand needs and wants of their potential customers. And to generate ideas, and conceptualize and create products that have better odds of success because they are better aligned with actual needs and need less convincing to sell.
If you lead a team that is building the next consumer product in areas of fitness, stationery, general utility, or kitchen appliances and such, and are someone who believes business growth comes from innovation and a better understanding of one’s customers’ needs, get in touch.
I enable companies to grow by converting customer needs and wants into possibilities and products.
Book a virtual consult here to discuss a new consumer product you are working on:
W: https://www.productinnovator.in/service-page/virtual-consult
or Email us.
My unique perspective and set of skills are at the intersection of behaviour, innovation, design thinking and strategy.
Innovating at www.ProductInnovator.in | Blogging at www.ShrutinShetty.com
Author of ‘Design the Future’ (it simplifies Stanford’s 5-step Design Thinking model), and of ‘Main Batata Hoon’ (a collection of short stories highlighting counterintuitive behaviour in us as individuals and as a society).
My overarching objective is to work directly and with client businesses towards shaping a better world.
This is my personal blog where I express my views, observations, experiences & ideas. Your views and inputs are welcome. Sign up to stay updated on posts. I’m also on LinkedIn (sometimes). Look forward to our interactions here.
Please note: I do not claim credit for any images on this site (except ones I’ve clicked myself). Images on the blog are copyrighted to their respectful owners. If an image on this blog belongs to you and do not wish for it to appear on this site, please email me with a link to said image, and it will be removed.