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B2B and B2C Customers

ByShrutin Shetty

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) ‘customers’ have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business (B2B) customers on the other hand, used to (and hopefully still do) represent the more rational side of decision-making. They use,…

Seasons Greetings Y’all.!

ByShrutin Shetty

Seasons Greetings Y’all.! Compared to businesses abroad, companies in India have been notorious for having too many public/festival holidays. And employees, of course, have always been grumbling about not having enough. There are numerous and diverse religions and cultures here. And its our collectively celebrating festivals is what makes Indian culture unique and rich in itself. Now…