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Human Behaviour

Beyond the Bait and Hook

by Shrutin ShettyFebruary 10, 2026February 10, 2026

Book recommendation below. ;) I stumbled upon what initially seemed like an interestingly different fitness service on Instagram. A few clicks in though, it turned out to be the same old behavioural science playbook at…

Human BehaviourImproveLife or something like itThe known unknown

An Indian Survivorship Bias Example

by Shrutin ShettySeptember 7, 2022

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…

Recent Posts

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  • Beyond the Bait and Hook February 10, 2026
  • Innovation: Don’t Let Frameworks become Cages February 7, 2026

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