Some Taiwanese art students recently created ice popsicles made purely out of sewage water. And the 100 varieties they showcased, reflects exactly how clean we’ve made our water bodies.
With all due credit for their noble effort to send a strong message across, globally, here’s what I don’t understand. While humans stay dangerously stupid when it comes to the environment, why does getting a preventive message across to need to get, ‘stupider’? I know, thick skull and all that, but increasingly complex ad storylines can still be justified. But this? This is adding insult to injury.
The ice popsicles are good. But creating what looks like plastic wrappers for the popsicles? Isn’t that like wasting water to tell people to save water. Or killing … hens, to tell people to go vegetarian. Something like that? Isn’t that somewhat counterproductive to the cause?
While it’s amusing when its not concerning, the last century has shown a clear trend between the evolution of ‘enforcing what is right’, and ‘communicating what is right, creatively’. A lot of things harmful to the environment are obvious, but we won’t do anything to change it. Instead, we’ll just make ourselves more immune to the obvious. Thus, giving an opportunity to ad folk, and art folk in this case, to work their brains and creativity to come up with increasingly ‘wow’ ways to transmit the same, age-old obvious warnings we should have paid heed to decades ago.
So much for the smartest species on the planet.
Nevertheless, all due credit to their effort at revealing the ugly effects of our lifestyle on the planet.
Here’s an article about the popsicles and the exercise itself [link].
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