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B2B and B2C Customers

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) ‘customers’ have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business (B2B)┬ácustomers on the other hand, used to (and hopefully still do) represent the more rational side of decision-making. They use,…