When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and specifically about how they work around the challenge statement. And often, they do this from meeting rooms and offices, well…
The Tata Nano, cheapest car in the world today, is arguably one of the biggest milestones in the auto industry in recent times, the world over. A close friend of mine, Sheshank Reddy shared an article which talked about how Mr. Ratan Tata, in hindsight, felt the Nano should not have been positioned as ‘the cheapest car’. Another close friend, Pradeep Shetty,…
Time For Us To Bhaag In continuation to my previous post on Milkha Singh and Bhaag Milkha Bhaag [BMB], here is another small piece in connection with an article doing the rounds about how Milkha Singh never held the 400m World title [link], as portrayed in BMB. [Again, ‘Bhaag’ is Hindi for ‘run’] In humble defense, all…
Sure the Tatas have had their share of tough n’ rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the right time. It just struck me, what stopped them from making a kick-ass tv commercial for the monsoon season. Am…