Tag: Patanjali

Let Our Work Drive Our Energy

Let Our Work Drive Our Energy

There is so much we can learn from the views, experiences and beliefs of others; especially if our own values have strong roots in light of the learning of others.

Events, trends and incidents across the country, over the decades, have consistently sent us conflicting signals. Be it the differences between powerful and hopeful speeches and increasing communal tensions, or the interference in our education system. Don’t forget the continued indifference in Kashmir, or the apathetic attitude towards our armed forces. Then there is our weak indecisiveness in retaliation to shameless Chinese and Pakistani infiltration at our country’s borders.

A recent Bollywood movie, Madaari, brilliantly portrayed what many already believed to be true. That all political parties are essentially one, taking turns to collaborate and plunder.

On a related topic, till last year, Nestle’s Maggi could as well have been given the honour of being India’s national food. It commanded strong brand connect across generations, with faithful consumers across decades and the length and breadth of India.

Yet, not enough people found it surprising that it was caught in an ugly controversy almost overnight. Between highly suspect test labs and questionable findings, to the company’s willingly destroying of crores worth of product, smelt conspiracy. The parallel, meteoric rise of Patanjali noodles, part of a business empire founded by a yoga teacher who also happens to be a faithful supporter of the ruling political party, all seemed too coincidental.

And the fact that the global giant that ranks #72 on the Fortune 500 list didn’t consider a big defamation suit in the light of contradicting lab findings makes things even more suspect. I don’t have a problem with a young, home-grown company rising to compete with global veteran giants. In fact, nothing would make me more proud. But the fact that it all happened so suddenly and ‘coincidentally’, it begs a re-look.

Have you watched the 1991 Hollywood movie, JFK? It might give you a horrific glimpse into what people in power, and with an ulterior motive are capable of, even in the most developed of nations.

Time will tell how this great nation and its citizens shape out to be in the decades to come. One thing however, that Mr. Modi said during the town hall speech really stood out, and which could help India achieve her true potential.

 

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