Here in India, we citizens as consumers don’t quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore, I was puzzled to find out that random surveys went out to retail customers of our Hewlett Packard products in…
Rate Wisely Imagine the simple process of rating a book you’ve just read. Let’s say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that if it has even an average amount of useful stuff, you’d give it a good rating. Especially if it contained…
The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often, they feel inclined to “reward” us for it. While no one’s complaining about the free stuff or great discounts, are…