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Avoiding the Known

ByShrutin Shetty

Yesterday, I mentioned an odd human behaviour in some (most likely most) of us where we consciously add great movies or series to our favourite streaming service watchlist; only to almost always pick something completely different to actually watch, whether right then or later. Post here. Very counterintuitive, considering how our choices to add to…

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Herd Capital

ByShrutin Shetty

Everyone’s aware of the herd mentality. Be it iPods, bigger and bigger cars, or even a Twitter account.
I’ve noticed similar mentalities in the VC industry. Why do we seek the safety of the herd?
Here are a few examples of it, and also the effects of the same on industries.