How Well is Tata Motors Connecting Aspirations?

Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents an image of the ideal […]



NA-NObody

The Tata Nano, cheapest car in the world today, is arguably one of the biggest milestones in the auto industry in recent times, the world over. A close friend of mine, Sheshank Reddy shared an article which talked about how Mr. Ratan Tata, in hindsight, felt the Nano should not have been positioned as ‘the cheapest car’. Another close friend, Pradeep Shetty, Sheshank and I have, over […]