What the Customer Wants

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn’t know what he/she wants until we show them (remember ol Steve Jobs?) A bulk of the views I’ve come across so far lie on the side of ‘ask the customer’. However, it […]



Design Thinking: What a Patient Wants

Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years now, I often get asked what it is about. And for examples of its applications. For starters, design thinking is a mindset. One that uses […]



We Deliver.!

Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India‚Äôs IT hotbeds, Bangalore. My job involved providing technical assistance to North American customers of our pretty impressive all-in-one printer range. And just when I thought the monotony would leave me permanently depressed, or worse, brain-damaged, I received an email […]