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Design ThinkingHuman BehaviourImproveInspireLife or something like itNot So SeriousThe known unknown

On Writing..

by Shrutin ShettyDecember 21, 2025

One of my favourite fictional characters is Poirot. In the 2023 film A Haunting in Venice, when explaining his method, he says: “When a crime has been committed, I can, by application of order and…

Human BehaviourImproveLife or something like it

On Re-reading Books..

by Shrutin ShettyDecember 16, 2025

Most of us don’t read enough. And those who do, often fall into a numbers game: how many books can I finish this year? In this mindset, re-reading an already finished book feels almost wasteful.…

Customer is KingDesign ThinkingImproveInnovate

Book Alert: Think Like an Innovator

by Shrutin ShettyDecember 15, 2025

IT’S HERE!  Stop waiting for innovation to happen. Start designing it with intention. My new book, , is a practical, no-fluff guide to Design Thinking for complex problem solving and creative breakthroughs. Or your Kindle…

Design ThinkingImproveManagement Mumblings

Begin with the End in mind

by Shrutin ShettyJuly 24, 2025

Over the decades, many business leaders have shifted their mindset, from building companies that are 'built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month. The collateral damage?…

Design ThinkingDTEverydayHuman BehaviourImprove

Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Design ThinkingHuman BehaviourImproveWheels

How Should the Pedestrian cross the Road-2

by Shrutin ShettyMay 5, 2025May 5, 2025

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…

Customer is KingImprove

Why Can’t We Search for Product Web Links on Ecommerce or DTC Brand sites and apps?

by Shrutin ShettyApril 21, 2025April 19, 2025

A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in…

Human BehaviourImprove

Excerpt from Execution by Larry Bossidy

by Shrutin ShettyMarch 25, 2025

"As a leader, you have to show up. You've got to conduct business reviews. You can't be detached and removed and absent. When you go to an operation and you run a review of the…

Design ThinkingHuman BehaviourImproveThe known unknown

Part 5: The Final Reflection (for now) on 12 Years as a Freelance Innovation and Strategy Consultant

by Shrutin ShettyJanuary 2, 2025December 27, 2024

Part 4 was about how we should proactively try to improve or disrupt where necessary, the inefficient parts of the sector or space we work in. And now, arguably the most valuable lesson I was…

Human BehaviourImproveLife or something like itThe known unknown

Building Trust

by Shrutin ShettyDecember 10, 2024December 5, 2024

There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Part 1: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 8, 2024December 5, 2024

This is Part 1 of a series of posts aimed at young change-makers. As the world can seem grey at times, you might find some of my learnings useful. Reflections from 12 years as a…

Customer is KingDesign ThinkingImproveProductWheels

How Should the Pedestrian Cross the Road?

by Shrutin ShettyDecember 5, 2024December 5, 2024

Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…

Improve

Dry Ice in Food Deliveries

by Shrutin ShettyDecember 5, 2024November 28, 2024

When a regular business operation comes across something new, could be a new ingredient, a new brand of ingredient, a new brand or type of packaging, and so on, it must try to do some…

Human BehaviourImproveProductivity

Make Lists without Checking Old Lists

by Shrutin ShettyDecember 4, 2024November 28, 2024

Here’s one on productivity for those of us who use lists as part of planning. I have been guilty of taking older notes and adding unfinished tasks to the latest list. And not often enough,…

Design ThinkingHuman BehaviourImproveVenture Capital

Investing, an Art

by Shrutin ShettyDecember 4, 2024November 28, 2024

I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered Accountants in top roles at VC firms. It seemed concerning to me, though…

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