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Design ThinkingHuman BehaviourInnovateProduct

A Conversation that Moves Things Forward, for Co-founders, Product Leaders, and Decision-Makers

by Shrutin ShettyMarch 23, 2026March 23, 2026

There's a particular kind of problem that doesn't get solved in meetings. It sits with you, in the margins of a product review, in the pause before you answer a stakeholder's question, in the nagging…

Design ThinkingHuman BehaviourImproveInnovateProductThe known unknown

The Questions We Don’t Ask: How Problem Framing Determines Solution Quality

by Shrutin ShettyJanuary 21, 2026January 20, 2026

I often wonder about how we frame problems (challenges, as I prefer to call them), and more importantly, how that single decision can ripple out for decades, sometimes centuries. Back in the 1950s, the consumer…

Design ThinkingHuman BehaviourImproveManagement MumblingsProductThe known unknown

The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest

by Shrutin ShettyJanuary 6, 2026January 5, 2026

After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive…

Customer is KingDesign ThinkingHuman BehaviourInnovateProduct

Random musings on Lego Pricing and Positioning

by Shrutin ShettyJuly 15, 2025

I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…

Customer is KingDesign ThinkingInnovateProduct

Layered Power Management

by Shrutin ShettyDecember 17, 2024December 5, 2024

Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…

Customer is KingDesign ThinkingImproveProductWheels

How Should the Pedestrian Cross the Road?

by Shrutin ShettyDecember 5, 2024December 5, 2024

Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…

InnovateProduct

A thoughtfully designed camera!

by Shrutin ShettyNovember 28, 2024November 28, 2024

Came across this recently.

Recent Posts

  • The Intellectual Humility of the Prototype April 2, 2026
  • Footwork, Footloose April 1, 2026
  • The Counterintuitive Truth about Innovating March 25, 2026

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