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  • Life or something like it

    Deja-vu(ow)

    ByShrutin Shetty July 3, 2012

    Ok, I just coined a new word. It’s called Deja-vuow.! That’s Deja-vu-ow.  (a combination of Deja-vu and ‘wow’).! Different people come across the same messages or pictures at different times on Facebook, as you may have often seen. So a close friend might suddenly be fascinated by something and share it. And you have that…

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  • Customer is King | Life or something like it

    Business – whenever, wherever

    ByShrutin Shetty July 2, 2012

    If you got to start your business, you can’t always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For those still wondering, that is a car covered with clothes that a man is trying to sell to passers by….

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  • Life or something like it

    My oldest bud

    ByShrutin Shetty June 5, 2012

    India has managed to retain the great binding power of the concept of “family” unlike many other countries, where kids become independent and usually move out soon as they are out of school/ college. But as much as there is to be proud of such a culture, I still hate one part of it. And…

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  • Improve | Life or something like it

    Fuel Hike

    ByShrutin Shetty May 23, 2012

    It’s brilliant how a fuel hike causes such chaos the night before the hike. Kilometre-long lines of people waiting to pack in as much fuel as they possibly can before it gets dearer. And while it’s illegal to fill cans with fuel, does it actually make so much sense to burn fuel for well over…

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  • Life or something like it

    Captcha This

    ByShrutin Shetty May 10, 2012

    Know how you have to type those alphanumeric characters online to prevent spam? Now those measures seem to be getting scarier by the day. It started with a string of arbit letters, graduated to CAPTCHAs, deformed sets of characters that you’d have to really strain your eyes or make a face, to be able to read; and…

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  • Customer is King | Design Thinking | Improve

    The Seat Next To The Lady

    ByShrutin Shetty March 27, 2012March 2, 2018

    The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of “block your seat next to a lady” on your next bus journey. Yeah, I know. My eyes lit up too for a moment there. But no, buddies, your lifelong dream of getting a seat…

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  • Customer is King | Improve | Life or something like it

    Starbucks

    ByShrutin Shetty March 19, 2012July 16, 2019

    The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey last year. It was probably a weekend, the mall was crowded. There were a good number of people queuing up…

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  • Design Thinking | Improve

    Far From Perfect

    ByShrutin Shetty March 18, 2012March 2, 2018

    Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned it upside down to chisel a little bit. And this is how the underside looked. To save a few bucks,…

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  • Improve | Life or something like it

    See Yourself Become The Villain

    ByShrutin Shetty February 3, 2012

    In the Dark Knight, there’s a scene where Harvey Dent says “You either die a hero, or you live long enough to see yourself become the villain”. When you first hear it, it sounds like one of those brainless lines from some low-budget movie, right? Like a random dialog from the movie ‘Torque‘ (oh yeah,…

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  • Design Thinking | Improve | Life or something like it

    Forward Pass

    ByShrutin Shetty January 13, 2012March 2, 2018

    Forward Pass Try this. Say instead of zipping past a car on the opposite side of the road waiting to make a u-turn, slow down (of course, look back first, to make sure you don’t cause a pileup) to ’em make the turn. The driver will be pleasantly surprised. They don’t expect it. Nobody does. And…

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