Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable innovation, and startup agility. The brand continues to enjoy a stronger following than even some religious cults.
The iPhone surely leaves little to be desired in terms of image/video quality, physical design, appearance and accessories. Yet, with each new iPhone that is launched, its key features have long been available on Android phones. Or it has features that are easily copied (for whatever they’re worth) by up-and-coming mobile phone manufacturers.
In design, one of the guiding rules is of form ideally following function.
So, the big question is, has Apple permanently lost its startup like agility and freshness? More importantly, how long will it retain its cult following purely on form, if function continues to lag behind?