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An Indian Survivorship Bias Example

ByShrutin Shetty

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put, survivor bias is our tendency to view a situation or pattern as a comprehensive representative sample, often without considering what…

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The pros and “Cons” of Storytelling

ByShrutin Shetty

The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…